Our company is in the unique position to observe and resolve many of the most challenging issues facing real estate professionals today. From this vantage point, we believe we can help the industry develop a higher level of understanding on issues that fall just under the radar of senior management, but have a major impact in the operational success of an organization.
To ensure that management continues thinking strategically about these issues, we have developed this article library, which offers a wide-range of in-depth insights that may be relevant to your company's strategy. We like to consider these articles, like many of our initiatives, as brainstorm starters.
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2007 REALTOR Convention in Las Vegas was Fantastic! | by Matthew Ferrara
Without a doubt, this year's NAR convention in Las Vegas was the absolute best convention in the last decade. The energy and enthusiasm of the brokers, agents, trainers and association leadership everywhere was refreshing. I am confident that with more than 30,000 in attendance - now returning to all corners of the globe - the real estate market is about to be energized for a fantastic 2008.
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Technology: Sales or Marketing? | by Matthew Ferrara
A recurring theme I'm hearing lately from some clients is that they are in need of a "system" that they can use to "automatically" prospect their new and past clients. You know, a database or something with some sort of "drip marketing" campaign tools. Isn't there something like that, where I can just put my clients into it and 'forget it' while it keeps sending stuff to them.
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iPhone iHype | by Matthew Ferrara
Well, now isnt' that ironic? After months of rumors, online chat and pontification by Steve Jobs, turns out the iPhone is a very expensive bundle of i-HYPE. What do I mean? Well, let's compare the $500 iPhone unit from AT&T with a Blackberry (running half price) or even a Treo:
What does iPhone do well: a few very neat things:
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Outlook 2007 : Cool Tools at Last | by Matthew Ferrara
Fourth time is a charm, at least for Microsoft’s latest upgrade to its ubiquitous Office suite. Since 1997, computer users worldwide have trusted their work to Word, Excel, PowerPoint and Outlook. A decade of editions – from Version 97 to the latest Office 2007 has promised to be easier, faster and cooler.
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Mobile Marketing: Digital Camera Delights | by Matthew Ferrara
No other tech tool has been more widely adopted by real estate professionals than the digital camera. While the recent NAR survey of its members showed a paltry percentage had adopted wireless email devices, the digital camera ranked near ubiquitous with agents.
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Shape Your Future | by Matthew Ferrara
By all accounts, 2006 was a fairly good year. Some agents would have called it a "down" year - but if the only evidence for that is that some of us did a few less "exuberant" deals than the year before, we should always be so lucky in "down years."
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Blackberry Pearls of Wisdom | by Matthew Ferrara
What happens when a technology company listens to its customers? Sometimes, just sometimes, they release a product that astounds...
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The Virtual Office Strikes Back | by Matthew Ferrara
In the technology world, nothing is dull like yesterday's news; unless the old news was right. That's the case with the story of a technology strategy that might have made all the difference today, if only more brokers had taken it to heart...
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Turn Your PDA Into a PMA | by Matthew Ferrara
What's in a name? In the technology world, how we use our tech tools is often directly related to what we call them. The name of a device can expand - or contract - the ideas we have about how certain tech tools can help us work smarter every day. Such is the case, I think, with the nickname for today's handheld computers, the "PDA."
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