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Article |Fix Listings, Fix the Market

Alan Greenspan once said that the fastest route to greater efficiencies is through a recession. His point – that improvements only occur when “necessity” makes them happen – is something that real estate professionals can no longer pretend isn’t happening. It has been almost three years of the “slowdown.” What will it take to turn around the market?

The starting-point to fix a market is at the smallest level. In real estate, that means fixing listings. By changing the standard of listing practices, brokers can address two other broken areas of the business: agent performance and days-on-market. Read More



January 29 | 12:00 - 12:30pm EST

2008 Real Estate Rules Series- Rule #1

Implement more tools than you purchase.

It’s easy to buy new products and services but it’s only helpful if you put them fully into action. Even the fanciest tool is useless if it’s left unused.

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