Thursday, March 18th, 2010

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Launched this weekend at NAR’s Annual Convention in San Diego, Real Estate Brainchain, the new online video learning community from Matthew Ferrara & Company has drawn a lot of attention from REALTORS at the trade show. “Traffic to the booth has been terrific,” says Matthew Ferrara, “and the online traffic has been amazing as well.” Combining their live launch with a social media push, MF&C positioned the launch of Brainchain as a multi-media event. “We wanted the system to have a splash in person, as well as virtually. From what we can tell from both venues, we’re capturing a lot of interest – and early subscribers, as well.”

Real Estate Brainchain combines the power and ease of learning by online video, with a broad array of sales, marketing, technology and management topics from industry experts like Ferrara, Martha Webb, Rich Sands and others, available on demand to meet the learning needs of busy real estate agents. “We already excel at on-site workshops, and delivered more than 4,000 online webinars last year. Now we want to make even more learning available to agents – whether an instructor-led session meets their schedule or not.”

Derek Deveau, who has been leading the Brainchain project, with Laura Fisher, who has been in charge of the technology behind the scenes, both expressed how excited they were with the NAR launch. “The number of people who came over and told us they heard we were doing something new and innovative has been incredible. And almost everyone we talk to says it’s the right product at the right time,” Deveau pointed out.

“Agents have reacted positively to the simplicity of use,” said Fisher. “They love the one-click simplicity of accessing the content, and the system is very easy to search by category, tag or keyword. Learning is literally at their fingertips at any time.”

Rick Calanni, Director of Client Services for Matthew Ferrara & Company, commented on the number of  brokers and managers interested in the system. “For any company, making the hundreds of video lessons we have available to their agents has captured their attention. The need for anytime learning on dozens of topics, at such affordable costs, has never been greater,” Calanni said. And brokers and managers who have visited the site quickly saw the value in the specialty content, like office-meeting video sessions, to make their lives easier every week.

Real Estate Brainchain offers unlimited video learning to individual users for only $19.99 a month. Company subscriptions are also available, depending upon users, with unlimited usage by agents, managers and staff. An affiliate model for real estate Associations, trainers and schools also makes it possible for organizations to offer their own version of the system to their members, with no up-front costs and a revenue sharing model. All members have access to forums, social networking, blogging, a resource library, and free attendance in any live webinars offered each week.

For more information about Real Estate Brainchain, visit www.rebrainchain.com or contact info@rebrainchain.com


Does your PC take forever to startup? Do your programs open slowly and crash unexpectedly when you have a deadline? Do web pages not load as quickly as they used to? If you answered YES to any of these questions then this webinar is for you. You will learn how to optimize your PC to startup quicker, open programs faster and therefore make your PC run much faster overall without having to buy any new equipment.


Highlights of this session include:

  • Speed Up Startup Time
  • Remove Unused Programs and Files
  • Remove Viruses and Spyware

Join James Dalfino, a Senior Technology Instructor at Matthew Ferrara & Company, as he guides you through the basics of getting your computer to run faster and perform better.

Webinar Tuition: $15.00

Register today and reserve your seat now:

  • Coming 2010!

Your website looks hot, lead abound and you’ve got 1,348 friends on Facebook. Your company has just passed down their brand new 58 page listing book. Ready to get some listings? Maybe; maybe not. P3 will help you position yourself to get every listing you want by following the three steps to Perfect Presentation Preparation: 1) Thorough research, 2) Utilizing Pre-Appointment Positioning materials and 3) Knowing how to focus on customizing for every appointment.


Highlights of this session include:

  • Pre-positioning before the phone rings
  • The pre-listing interview
  • The Seller Positioning Packet
  • Preparing Visuals Aids
  • Reconstructing Your Presentation

Meet Rich Sands, Senior Instructor at Matthew Ferrara & Company and former Director of Education, Coldwell Banker Colorado as he takes you through the preparation of the perfect presentation.

Webinar Tuition: $24.99

Register today and reserve your seat now:

  • Coming 2010!

The people who told you the only thing that mattered was location, location, location: were lying, lying, lying! There is a simple solution to listings that don’t sell – price, price, price. If you want to survive in the real estate business you must know the secrets of proper pricing.

In this class you will learn to obtain and communicate statistics, calculate absorption rates, and explain the Market Analysis so that any Seller can make the best decision in this important facet of their sale.  We will clearly define the difference between the marketing presentation and the pricing presentation as well as discussing the pivotal difference between having a property IN the market as opposed to ON the market.


 Highlights:

  • Why pricing and marketing presentations are separate
  • Can you market a commodity?
  • Pricing from both sides of your brain
  • The REAL “Law of Supply and Demand”
  • Absorption Rates
  • Outcomes
  • Consumer Obstacles

Join Rich Sands, Senior Instructor at Matthew Ferrara & Company (and former Director of Education – Coldwell Banker Colorado ), for a tutorial on pricing in today’s competitive marketplace.

Webinar Tuition: $34.99  Special Summer Offer: $24.99

Register today and reserve your seat now:

  • Coming 2010!

It’s been said that price is the most important factor in the sale of a home. If that’s true, then why spend all that time, effort and money marketing AND why have a class called 37 Ways to Market Your Listings? Exposure. That’s right Exposure. No matter how well priced a home is, if nobody sees it, it becomes the proverbial tree in the forest that falls to the ears of no one. This class will give you 37 ideas for gaining exposure for your listings in today’s marketplace. More than that, we will discuss the importance of marketing in the listing process as well as ways to separate the marketing presentation from the pricing presentation.

Highlights of this marketing session include:

  • What Sellers want!
  • Your TWO presentations
  • Then NEED for Exposure
  • What Buyers are looking for?
  • Targeted marketing techniques
  • Discover Relevant marketing practices

Meet Rich Sands, Senior Instructor at Matthew Ferrara & Company and former Director of Education, Coldwell Banker Colorado as he takes you through an online marketing session to generate awareness for your listings.

Webinar Tuition: $34.99  Special Summer Offer: $24.99

Register today and reserve your seat now:

  • Coming 2010!

powerpoint icon Go beyond the basics of presentations and grab your customer’s attention with this PowerPoint training class. Learn how to apply the enhanced PowerPoint features to transform presentations into powered-up communications with your prospects and clients.


Learn how to:

  • Get started with the easy 1-2-3 of slide creation
  • Grab attention with images, shapes animation, audio & video
  • Give your presentations that “customized look” with formatting tools
  • Use the Slide master and Themes to set the tone of your presentation
  • Deliver you presentation in Slide Show or burn it to a CD

Join Laura Fisher, Matthew Ferrara & Company’s Design & Development Specialist and PowerPoint Guru, for a quick-study on how to become a PowerPoint power user.

Webinar Tuition: $24.99 Special Summer Offer: $15.00

Register today and reserve your seat now:

  • Coming 2010!

Winning Over the Expired Seller & FSBO
Economic times are tough. Everyone is feeling the pinch. Inventory is flooding the market and financing is harder to come by. When times get tough you have two choices; get back to the basics or get out of the business!

The Expired Listings and For Sale By Owners are two great places for you to jumpstart your business. Start prospecting people who want to sell and need your expertise. We will teach you strategies and the necessary skills to get back to basics and increase your revenue opportunities.


Learn how to:

  • Understand the needs of an Expired Listing owner
  • How to approach & help an Expired Listing move forward with you
  • Discover the unique characteristics & needs of a FSBO
  • Prospecting with Drip Marketing Campaigns
  • A few ideas for contacting the Expired’s and FSBO’s
  • Manage the Sellers’ expectations and handling objections

Join Marilyn Maguire, Senior Instructor at Matthew Ferrara & Company, and top producing Realtor for 19 years, as she walks through a prospecting plan to help you boost your business.

Webinar Tuition: $34.99 Special Summer Offer: $24.99

Register today and reserve your seat now:

  • Coming 2010!