Home buyers need to get over the fact that they might lose some money. So what? They do it all the time.
Saying a home is just a “little” overpriced is like saying you’re just a “little” pregnant. Sellers who do it should insist on the full benefit of overpricing. And it’s in their agent’s best interest to help.
With record low mortgage rates and record high affordability, it’s clearly not the economic fundamentals that are holding back buyers from the marketplace. Now it’s time for creative REALTORS to address the buyers’ sense of fear.
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In an information economy, companies that don’t know what’s going on with their products, services and consumers look like a funny film comedy – just before the reel runs out.
Bold – maybe crazy – ideas for selling inventory left-over (and over-priced) from the tax-credit era. Are real estate agents brave enough to consider them?
Here are seven secrets to making social networking one of your most powerful prospecting tools with today’s modern real estate buyers and sellers.
Popular wisdom in the real estate industry says the reason homes don’t sell is because of their price. Maybe we should look at how the agent is marketing them to find the real problem.
Will this summer turn out to be a bust, or the sale of the century? Smart REALTORS will decide.
Matthew Ferrara explains how real estate salespeople can grow their business every day by following the low-cost and sustainable Formula of Fives.
According to a new survey by NAR, by a factor of 4, most buyers think open houses are far more useless than they were just a year ago.
Hindsight is always 20/20, they say. Unless, of course, you spend most of your time navel gazing. So it’s almost myopic to point out that some ideas’ time has come. And other ideas’ time has passed. On one hand, it’s time for every sale to include in-house ancillary sales. On the other hand, it’s time for NAR to give up the dream of one HAL-like central database. Didn’t they find the bellybutton lint the last time they tried it?
Download a copy of the latest survey of REALTORS by the Center for REALTOR Technology and you’re certain to be fascinated – startled, perhaps – at what’s happening on the Bat-belts of modern agents trying to make buying and selling homes a twenty-first century experience. While the report is no page-turner – in fact, it looks a bit like it was produced on a Commodore 64 with dot-matrix fonts – a few facts stand out, highlighting just how easy it should be for serious salespeople to scoop up market share in the months to come. And all they really need would be a Blackberry and a thousand bucks.
According to everyone with a microphone, now’s the best time to buy a home in decades. The recession has pushed home prices and mortgage interest rates so low that affordability has never been better. We’ll even throw in a few free Bernanke Bucks to help you cover closing and commission costs, and rebate you the remaining dollars even if you didn’t pay them in taxes. Between all the rebates, freebies, price reductions and home inventory options, doesn’t it seem strange that the market isn’t roaring? Sure, there’s a bit of unemployment rising here and there, but 9 out of 10 Americans still have jobs. So why are consumer still struggling to take advantage of the sales of the century?
The real estate industry is ripe for a serious game changer. By that, I don’t mean some company that comes along fiddling with commissions or cutesy technology marketing. I’m talking something that causes customers to stand up and say, Wow! I’m definitely working with that company. We’ve talked about this before in our blog, but the timing is better than ever. In fact, I’m thinking of making an appointment with Richard Branson, in the hopes that he’ll take up my suggestion and do for real estate what he’s done for the airline industry. It’s time for him to open Virgin Real Estate.
