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	<title>Matthew Ferrara &#38; Company &#187; Strategic Thinking</title>
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	<description>Building Real Estate, The Next Generation</description>
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		<title>There is No Housing Market</title>
		<link>http://www.matthewferrara.com/rssfeed/there-is-no-housing-market/</link>
		<comments>http://www.matthewferrara.com/rssfeed/there-is-no-housing-market/#comments</comments>
		<pubDate>Mon, 30 Aug 2010 01:32:32 +0000</pubDate>
		<dc:creator>Matthew Ferrara</dc:creator>
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		<guid isPermaLink="false">http://www.matthewferrara.com/?p=8940</guid>
		<description><![CDATA[It would be helpful if the media and eggheads stopped talking about the national housing market. Just leave it to the REALTORS to talk to customers locally. ]]></description>
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		<slash:comments>14</slash:comments>
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		<title>Six Steps to Increasing Social Network Referrals</title>
		<link>http://www.matthewferrara.com/rssfeed/socialreferrals/</link>
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		<pubDate>Fri, 13 Aug 2010 10:05:17 +0000</pubDate>
		<dc:creator>Matthew Ferrara</dc:creator>
				<category><![CDATA[Blog]]></category>
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		<guid isPermaLink="false">http://www.matthewferrara.com/?p=8624</guid>
		<description><![CDATA[Increase your referrals with these six steps - updated for the social media-ready next generation of real estate. ]]></description>
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		<slash:comments>7</slash:comments>
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				<item>
		<title>U.S. Housing Future: A Tale of Two Cities</title>
		<link>http://www.matthewferrara.com/rssfeed/housingfuture/</link>
		<comments>http://www.matthewferrara.com/rssfeed/housingfuture/#comments</comments>
		<pubDate>Tue, 10 Aug 2010 19:44:34 +0000</pubDate>
		<dc:creator>Matthew Ferrara</dc:creator>
				<category><![CDATA[Blog]]></category>
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		<category><![CDATA[housing crisis]]></category>
		<category><![CDATA[N.A.R.]]></category>
		<category><![CDATA[real estate the next generation]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://www.matthewferrara.com/?p=8503</guid>
		<description><![CDATA[It's up to local real estate professionals to keep the American Dream alive. It's a tough job, but they're the best ones to do it. Here's why.]]></description>
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		<slash:comments>8</slash:comments>
		</item> 
				<item>
		<title>Bad Habits Die Hard, Even Online</title>
		<link>http://www.matthewferrara.com/rssfeed/badhabits/</link>
		<comments>http://www.matthewferrara.com/rssfeed/badhabits/#comments</comments>
		<pubDate>Thu, 05 Aug 2010 15:27:40 +0000</pubDate>
		<dc:creator>Learning Network</dc:creator>
				<category><![CDATA[Blog]]></category>
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		<category><![CDATA[Next Generation]]></category>
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		<category><![CDATA[real estate the next generation]]></category>

		<guid isPermaLink="false">http://www.matthewferrara.com/?p=8368</guid>
		<description><![CDATA[It's been at least a decade since real estate listings hit the web - plenty of time to try every trick to attract consumers. Unfortunately, some websites are still trying dinosaur ideas, scaring away the next generation real estate consumer.]]></description>
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		<slash:comments>15</slash:comments>
		</item> 
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		<title>Home Buyers Need to Get Over It</title>
		<link>http://www.matthewferrara.com/rssfeed/kickbuyerbutt/</link>
		<comments>http://www.matthewferrara.com/rssfeed/kickbuyerbutt/#comments</comments>
		<pubDate>Tue, 03 Aug 2010 13:38:11 +0000</pubDate>
		<dc:creator>Matthew Ferrara</dc:creator>
				<category><![CDATA[Blog]]></category>
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		<guid isPermaLink="false">http://www.matthewferrara.com/?p=8257</guid>
		<description><![CDATA[Home buyers need to get over the fact that they might lose some money. So what? They do it all the time.]]></description>
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		<slash:comments>13</slash:comments>
		</item> 
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		<title>Don&#8217;t Write Off the Old Internet Yet</title>
		<link>http://www.matthewferrara.com/rssfeed/theoldinternet/</link>
		<comments>http://www.matthewferrara.com/rssfeed/theoldinternet/#comments</comments>
		<pubDate>Thu, 29 Jul 2010 14:17:21 +0000</pubDate>
		<dc:creator>Matthew Ferrara</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Next Generation]]></category>
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		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://www.matthewferrara.com/?p=8214</guid>
		<description><![CDATA[Nowadays, you'd think there's nothing more to do online than social networking. But don't count out the power and potential of the Old Internet just yet!]]></description>
		<wfw:commentRss>http://www.matthewferrara.com/rssfeed/theoldinternet/feed/</wfw:commentRss>
		<slash:comments>9</slash:comments>
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		<title>On Screen: Helpful Resources for REALTORS 7/10</title>
		<link>http://www.matthewferrara.com/rssfeed/onscreen_july10/</link>
		<comments>http://www.matthewferrara.com/rssfeed/onscreen_july10/#comments</comments>
		<pubDate>Wed, 21 Jul 2010 13:37:38 +0000</pubDate>
		<dc:creator>Matthew Ferrara</dc:creator>
				<category><![CDATA[Blog]]></category>
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		<guid isPermaLink="false">http://www.matthewferrara.com/?p=7961</guid>
		<description><![CDATA[Catch up on the latest links, research, reports, videos and knowledge nuggets from Matthew Ferrara &#038; Company with our OnScreen Summary.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Removing the Fear of Buying</title>
		<link>http://www.matthewferrara.com/rssfeed/removing-the-fear-of-buying/</link>
		<comments>http://www.matthewferrara.com/rssfeed/removing-the-fear-of-buying/#comments</comments>
		<pubDate>Mon, 19 Jul 2010 11:33:36 +0000</pubDate>
		<dc:creator>Matthew Ferrara</dc:creator>
				<category><![CDATA[Blog]]></category>
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		<category><![CDATA[Management]]></category>
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		<category><![CDATA[sellers]]></category>

		<guid isPermaLink="false">http://www.matthewferrara.com/?p=7832</guid>
		<description><![CDATA[With record low mortgage rates and record high affordability, it&#8217;s clearly not the economic fundamentals that are holding back buyers from the marketplace. Now it&#8217;s time for creative REALTORS to address the buyers&#8217; sense of fear. One of the best parts of my business is the opportunity to spread good ideas from smart people. There are few smarter than real estate education and sales veteran Roger Turcotte, co-author of  Buyer Representation in Real Estate, winner of the Educator of the Year Award, and author of the Certified Negotiation Specialist Course. With more than twenty years in the industry, Roger has helped tens of thousands of agents weather recessions, and develop the skills that make it possible for the kind of &#8220;next generation&#8221; industry we&#8217;ve been working towards at our company. In a recent conversation about various ways we can help REALTORS get the market moving again, Roger quietly slipped in one of his usual simple but spot-on ideas that he&#8217;s graciously allowed me to share with our readers. And, much like our approach to making change, Roger&#8217;s idea is wonderfully contrarian. Right now, Roger notes, everyone is running around trying to fight the war of &#8220;price&#8221; with sellers. With some [...]]]></description>
		<wfw:commentRss>http://www.matthewferrara.com/rssfeed/removing-the-fear-of-buying/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<title>Out from Under with an Idea from Down Under</title>
		<link>http://www.matthewferrara.com/rssfeed/downunder/</link>
		<comments>http://www.matthewferrara.com/rssfeed/downunder/#comments</comments>
		<pubDate>Mon, 24 May 2010 06:43:24 +0000</pubDate>
		<dc:creator>Matthew Ferrara</dc:creator>
				<category><![CDATA[Blog]]></category>
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		<category><![CDATA[bailout]]></category>
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		<category><![CDATA[housing crisis]]></category>
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		<category><![CDATA[real estate the next generation]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://www.matthewferrara.com/?p=5377</guid>
		<description><![CDATA[For all the efforts to clear the U.S. housing market, the sheer scale of the real estate crash defies even the most aggressive approaches like short selling. What&#8217;s needed to get the country out from under a crushing debt crisis and inventory glut is an idea that&#8217;s been keeping markets healthy and wealthy for decades, Down Under. In Australia and New Zealand, homes sell weeks, not months. In some areas, more than 60% sell in four weeks &#8211; with cash non-contingent offers and 10% non-refundable down. That&#8217;s just about the time it takes the average U.S. agent to finagle their first &#8220;price reduction&#8221; from their irrational sellers. How can this be the case, in a country where mortgage interest isn&#8217;t tax-deductible and the 30-year fixed financing is unheard of? Simple. Down Under, they sell homes just like any other commodity: They auction them. Beautiful in its simplicity, the Down Under auctioneering approach to selling homes is the product of clear economic thinking. The auction is the oldest and most stable form of transaction. It maximizes the best features of free market: real-time pricing between interested parties who close and pay immediately. It&#8217;s the approach used to sell at the small0town [...]]]></description>
		<wfw:commentRss>http://www.matthewferrara.com/rssfeed/downunder/feed/</wfw:commentRss>
		<slash:comments>10</slash:comments>
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		<title>Farmville Commits Social Suicide</title>
		<link>http://www.matthewferrara.com/rssfeed/farmville_social_suicide/</link>
		<comments>http://www.matthewferrara.com/rssfeed/farmville_social_suicide/#comments</comments>
		<pubDate>Thu, 29 Apr 2010 14:45:34 +0000</pubDate>
		<dc:creator>Matthew Ferrara</dc:creator>
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		<guid isPermaLink="false">http://www.matthewferrara.com/?p=5212</guid>
		<description><![CDATA[Farmville has achieved the latest novelty in the Facebook era: the first "social media suicide."]]></description>
		<wfw:commentRss>http://www.matthewferrara.com/rssfeed/farmville_social_suicide/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
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		<title>Social Networking Dinosaurs</title>
		<link>http://www.matthewferrara.com/rssfeed/dinosaurs/</link>
		<comments>http://www.matthewferrara.com/rssfeed/dinosaurs/#comments</comments>
		<pubDate>Fri, 23 Apr 2010 12:28:16 +0000</pubDate>
		<dc:creator>Matthew Ferrara</dc:creator>
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		<guid isPermaLink="false">http://www.matthewferrara.com/?p=5172</guid>
		<description><![CDATA[If the first thing you do when you meet an old friend for lunch is whip out a copy of your newspaper advertising, you're probably doomed to failure when it comes to Facebook.]]></description>
		<wfw:commentRss>http://www.matthewferrara.com/rssfeed/dinosaurs/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
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		<title>Sale of the Century</title>
		<link>http://www.matthewferrara.com/rssfeed/sale-of-the-century/</link>
		<comments>http://www.matthewferrara.com/rssfeed/sale-of-the-century/#comments</comments>
		<pubDate>Mon, 19 Apr 2010 23:22:47 +0000</pubDate>
		<dc:creator>Matthew Ferrara</dc:creator>
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		<guid isPermaLink="false">http://www.matthewferrara.com/?p=5166</guid>
		<description><![CDATA[Will this summer turn out to be a bust, or the sale of the century? Smart REALTORS will decide.]]></description>
		<wfw:commentRss>http://www.matthewferrara.com/rssfeed/sale-of-the-century/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<title>Ten Simple Recruiting Phrases for Managers</title>
		<link>http://www.matthewferrara.com/rssfeed/10recruitingideas/</link>
		<comments>http://www.matthewferrara.com/rssfeed/10recruitingideas/#comments</comments>
		<pubDate>Mon, 29 Mar 2010 13:07:58 +0000</pubDate>
		<dc:creator>Matthew Ferrara</dc:creator>
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		<guid isPermaLink="false">http://www.matthewferrara.com/?p=4948</guid>
		<description><![CDATA[Here are ten simple phrases managers can work into their recruiting conversations with potential candidates. The agent's reaction to any one of them should instantly tell you if you have found the right person for the job.]]></description>
		<wfw:commentRss>http://www.matthewferrara.com/rssfeed/10recruitingideas/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
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		<title>Quick Questions and Contrarian Thoughts about Real Estate 2010</title>
		<link>http://www.matthewferrara.com/rssfeed/qa_contrarian/</link>
		<comments>http://www.matthewferrara.com/rssfeed/qa_contrarian/#comments</comments>
		<pubDate>Fri, 19 Mar 2010 13:00:24 +0000</pubDate>
		<dc:creator>Matthew Ferrara</dc:creator>
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		<guid isPermaLink="false">http://www.matthewferrara.com/?p=4864</guid>
		<description><![CDATA[Matthew Ferrara offers some contrarian answers to an "ask anything" session at a recent real estate conference.]]></description>
		<wfw:commentRss>http://www.matthewferrara.com/rssfeed/qa_contrarian/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item> 
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		<title>Who&#8217;s Buried in Real Estate&#8217;s Tomb?</title>
		<link>http://www.matthewferrara.com/rssfeed/re_recession/</link>
		<comments>http://www.matthewferrara.com/rssfeed/re_recession/#comments</comments>
		<pubDate>Fri, 12 Mar 2010 20:22:50 +0000</pubDate>
		<dc:creator>Matthew Ferrara</dc:creator>
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		<guid isPermaLink="false">http://www.matthewferrara.com/?p=4795</guid>
		<description><![CDATA[The recession holds answers to the real estate industry's troubles - if it's willing to listen. Otherwise it might just find out who's buried in Grant's tomb.]]></description>
		<wfw:commentRss>http://www.matthewferrara.com/rssfeed/re_recession/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
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				<item>
		<title>Radically Rethinking Real Estate Leads Management</title>
		<link>http://www.matthewferrara.com/rssfeed/qualifiedleads/</link>
		<comments>http://www.matthewferrara.com/rssfeed/qualifiedleads/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 14:00:27 +0000</pubDate>
		<dc:creator>Matthew Ferrara</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[REALTORS]]></category>
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		<category><![CDATA[leads]]></category>
		<category><![CDATA[Real Estate]]></category>
		<category><![CDATA[standards of performance]]></category>

		<guid isPermaLink="false">http://mfseminars.wordpress.com/?p=153</guid>
		<description><![CDATA[Matthew Ferrara offers a radical idea on leads management: Only assign new leads to agents who have a track record of turning prospects into closings. Imagine that!]]></description>
		<wfw:commentRss>http://www.matthewferrara.com/rssfeed/qualifiedleads/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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				<item>
		<title>A Barnes and Noble Failure Mindset</title>
		<link>http://www.matthewferrara.com/rssfeed/failuremindset/</link>
		<comments>http://www.matthewferrara.com/rssfeed/failuremindset/#comments</comments>
		<pubDate>Tue, 16 Feb 2010 14:44:14 +0000</pubDate>
		<dc:creator>Matthew Ferrara</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Next Generation]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[REALTORS]]></category>
		<category><![CDATA[Real Estate]]></category>
		<category><![CDATA[Research]]></category>
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		<category><![CDATA[Technology]]></category>
		<category><![CDATA[The Market]]></category>
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		<category><![CDATA[Gen X]]></category>
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		<category><![CDATA[productivity]]></category>
		<category><![CDATA[real estate the next generation]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://www.matthewferrara.com/?p=4462</guid>
		<description><![CDATA[There are two basic reasons why companies fail: unwillingness to embrace the obvious changes of their day, and a smug rejection of customer feedback. At Barnes and Noble, you can get both.]]></description>
		<wfw:commentRss>http://www.matthewferrara.com/rssfeed/failuremindset/feed/</wfw:commentRss>
		<slash:comments>18</slash:comments>
		</item> 
				<item>
		<title>A Better Report for Home Consumers</title>
		<link>http://www.matthewferrara.com/rssfeed/better_housing_report/</link>
		<comments>http://www.matthewferrara.com/rssfeed/better_housing_report/#comments</comments>
		<pubDate>Mon, 01 Feb 2010 15:14:44 +0000</pubDate>
		<dc:creator>Matthew Ferrara</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Next Generation]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[REALTORS]]></category>
		<category><![CDATA[Strategic Thinking]]></category>
		<category><![CDATA[The Market]]></category>
		<category><![CDATA[rssfeed]]></category>
		<category><![CDATA[buyers]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[economics]]></category>
		<category><![CDATA[Gen X]]></category>
		<category><![CDATA[Gen Y]]></category>
		<category><![CDATA[MLS]]></category>
		<category><![CDATA[real estate the next generation]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[standards of performance]]></category>

		<guid isPermaLink="false">http://www.matthewferrara.com/?p=4332</guid>
		<description><![CDATA[Traditional housing reports lack useful data for the modern real estate consumer. What Gen X and Gen Y need to know in the future goes far beyond the traditional CMA.]]></description>
		<wfw:commentRss>http://www.matthewferrara.com/rssfeed/better_housing_report/feed/</wfw:commentRss>
		<slash:comments>14</slash:comments>
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				<item>
		<title>Real Estate, The Day After, Part 2</title>
		<link>http://www.matthewferrara.com/rssfeed/the-day-after-part-2/</link>
		<comments>http://www.matthewferrara.com/rssfeed/the-day-after-part-2/#comments</comments>
		<pubDate>Fri, 29 Jan 2010 12:50:20 +0000</pubDate>
		<dc:creator>Matthew Ferrara</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[N.A.R.]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Strategic Thinking]]></category>
		<category><![CDATA[The Market]]></category>
		<category><![CDATA[rssfeed]]></category>
		<category><![CDATA[bailout]]></category>
		<category><![CDATA[brokers]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[economics]]></category>
		<category><![CDATA[fannie mae]]></category>
		<category><![CDATA[government]]></category>
		<category><![CDATA[housing crisis]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[REALTORS]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://www.matthewferrara.com/?p=4297</guid>
		<description><![CDATA[In Part 1, we started the countdown towards May 1, the Day After. In Part 2, we offer ten suggestions for REALTORS to stay in business when the dust settles.
]]></description>
		<wfw:commentRss>http://www.matthewferrara.com/rssfeed/the-day-after-part-2/feed/</wfw:commentRss>
		<slash:comments>12</slash:comments>
		</item> 
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		<title>Fannie Madoff</title>
		<link>http://www.matthewferrara.com/rssfeed/fanniemadoff/</link>
		<comments>http://www.matthewferrara.com/rssfeed/fanniemadoff/#comments</comments>
		<pubDate>Thu, 07 Jan 2010 14:19:39 +0000</pubDate>
		<dc:creator>Matthew Ferrara</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Real Estate]]></category>
		<category><![CDATA[Strategic Thinking]]></category>
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		<category><![CDATA[rssfeed]]></category>
		<category><![CDATA[bailout]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[economics]]></category>
		<category><![CDATA[fannie mae]]></category>
		<category><![CDATA[government]]></category>
		<category><![CDATA[housing crisis]]></category>

		<guid isPermaLink="false">http://www.matthewferrara.com/?p=4129</guid>
		<description><![CDATA[The real estate and mortgage industries are paying the price for Fannie Mae's free-lunch fraud. Looks like the people who couldn't afford "affordable housing" most weren't just consumers, but its most vocal advocates.]]></description>
		<wfw:commentRss>http://www.matthewferrara.com/rssfeed/fanniemadoff/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item> 
				<item>
		<title>The Case-Shiller Erroneous Conclusion Report</title>
		<link>http://www.matthewferrara.com/rssfeed/cs_wrong/</link>
		<comments>http://www.matthewferrara.com/rssfeed/cs_wrong/#comments</comments>
		<pubDate>Mon, 04 Jan 2010 14:00:39 +0000</pubDate>
		<dc:creator>Matthew Ferrara</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[N.A.R.]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[REALTORS]]></category>
		<category><![CDATA[Strategic Thinking]]></category>
		<category><![CDATA[rssfeed]]></category>
		<category><![CDATA[brokers]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[economics]]></category>
		<category><![CDATA[fannie mae]]></category>
		<category><![CDATA[housing crisis]]></category>

		<guid isPermaLink="false">http://www.matthewferrara.com/?p=4094</guid>
		<description><![CDATA[Considering how  notoriously misleading the Case-Shiller report is,does anyone wonder why buyers and sellers don't believe a word of their REALTORS's advice?]]></description>
		<wfw:commentRss>http://www.matthewferrara.com/rssfeed/cs_wrong/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item> 
				<item>
		<title>Ten Things to Do Differently in 2010</title>
		<link>http://www.matthewferrara.com/rssfeed/tenin2010/</link>
		<comments>http://www.matthewferrara.com/rssfeed/tenin2010/#comments</comments>
		<pubDate>Sun, 03 Jan 2010 16:54:33 +0000</pubDate>
		<dc:creator>Matthew Ferrara</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Kiosk]]></category>
		<category><![CDATA[Next Generation]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[REALTORS]]></category>
		<category><![CDATA[Real Estate]]></category>
		<category><![CDATA[Sales]]></category>
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		<category><![CDATA[strategic planning]]></category>

		<guid isPermaLink="false">http://www.matthewferrara.com/?p=4166</guid>
		<description><![CDATA[Matthew Ferrara offers ten ways to start focusing on what you can - and will - do this year to reach your success.]]></description>
		<wfw:commentRss>http://www.matthewferrara.com/rssfeed/tenin2010/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item> 
				<item>
		<title>Game Theory in Real Estate Sales</title>
		<link>http://www.matthewferrara.com/rssfeed/realestategames/</link>
		<comments>http://www.matthewferrara.com/rssfeed/realestategames/#comments</comments>
		<pubDate>Mon, 14 Dec 2009 23:16:05 +0000</pubDate>
		<dc:creator>Matthew Ferrara</dc:creator>
				<category><![CDATA[Blog]]></category>
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		<category><![CDATA[baby boomers]]></category>
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		<category><![CDATA[internet]]></category>
		<category><![CDATA[prospecting]]></category>
		<category><![CDATA[real estate the next generation]]></category>

		<guid isPermaLink="false">http://www.matthewferrara.com/?p=3993</guid>
		<description><![CDATA[Are social network games just for fun - or powerful sales tools. Matthew Ferrara explores the Gen X / Gen Y sales potential of Farmville and other social media fun.]]></description>
		<wfw:commentRss>http://www.matthewferrara.com/rssfeed/realestategames/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item> 
				<item>
		<title>Cat Food, Shoes and Real Estate</title>
		<link>http://www.matthewferrara.com/rssfeed/cat-food-shoes-and-real-estate/</link>
		<comments>http://www.matthewferrara.com/rssfeed/cat-food-shoes-and-real-estate/#comments</comments>
		<pubDate>Mon, 07 Dec 2009 14:00:39 +0000</pubDate>
		<dc:creator>Matthew Ferrara</dc:creator>
				<category><![CDATA[Blog]]></category>
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		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Next Generation]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[REALTORS]]></category>
		<category><![CDATA[Sales]]></category>
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		<category><![CDATA[agents]]></category>
		<category><![CDATA[blackberry]]></category>
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		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://www.matthewferrara.com/?p=3935</guid>
		<description><![CDATA[Riddle me this: How is it that the industries that charge the least for their products and services seem to have more more advanced technology than those that charge the most? Some time ago, we wrote that REALTORS might want to take a look at how gas stations were using technology to market ancillary products to their customers. Now a year later, my local real estate brokerages still don&#8217;t offer any interactive technology to their visitors in the waiting area, but my local veterinarian and shoe store does. I get it. Times are tough. It&#8217;s a recession, and most businesses are watching every penny. Business spending on marketing and customer service tools has dropped along with the overall economy. Yet the last time I went to my local shoe store or vet&#8217;s office, I don&#8217;t remember these fancy gadgets &#8211; that not only drew my attention, but taught me something useful about their products, and enticed me with up-sell offers. In the same day, I got a glimpse of two industries that are headed into the future with every intention of remaining competitive. Take, for example, my vet: We actually don&#8217;t visit the vet often &#8211; maybe a couple of [...]]]></description>
		<wfw:commentRss>http://www.matthewferrara.com/rssfeed/cat-food-shoes-and-real-estate/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item> 
				<item>
		<title>NAR&#8217;s RPR should RIP ASAP</title>
		<link>http://www.matthewferrara.com/rssfeed/nar_rpr_rip/</link>
		<comments>http://www.matthewferrara.com/rssfeed/nar_rpr_rip/#comments</comments>
		<pubDate>Mon, 30 Nov 2009 21:04:59 +0000</pubDate>
		<dc:creator>Matthew Ferrara</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[N.A.R.]]></category>
		<category><![CDATA[Next Generation]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[REALTORS]]></category>
		<category><![CDATA[Real Estate]]></category>
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		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://www.matthewferrara.com/?p=3860</guid>
		<description><![CDATA[Hindsight is always 20/20, they say. Unless, of course, you spend most of your time navel gazing. So it&#8217;s almost myopic to point out that some ideas&#8217; time has come. And other ideas&#8217; time has passed. On one hand, it&#8217;s time for every sale to include in-house ancillary sales. On the other hand, it&#8217;s time for NAR to give up the dream of one HAL-like central database. Didn&#8217;t they find the bellybutton lint the last time they tried it? Some of us might recall a time when both of these ideas seemed like a good thing. Creating a central database of properties nationwide &#8211; the elusive national MLS &#8211; and incorporating ancillary sales like mortgage and warranty into every deal. The first idea resulted in a horribly disfigured technology experiment. REALTORS themselves came to hate their own national marketing site, REALTOR.COM &#8211; for all sorts of reasons. So they punished it by withholding data &#8211; or uploading junk, if you consider the quality of most of the photos. As for selling more ancillary services, a few companies successfully deployed such &#8220;one-stop&#8221; services that are today helping to pay the bills when plain-old home-sale commissions cannot. At the time, each of these [...]]]></description>
		<wfw:commentRss>http://www.matthewferrara.com/rssfeed/nar_rpr_rip/feed/</wfw:commentRss>
		<slash:comments>14</slash:comments>
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