Do you know what others are saying about you online? Here are three techniques to keep an eye on your business buzz in social media.
For a social network predicated on making friends, Facebook sure doesn’t know how to build trust amongst its users.
Prospecting in social media is different than advertising. Here are five ideas about what to say to engage with consumers online.
Are social network games just for fun – or powerful sales tools. Matthew Ferrara explores the Gen X / Gen Y sales potential of Farmville and other social media fun.
Blogging is both art and tax. Good blogging means turning a steady flow of useful ideas into interesting content. Bloggers must be good writers. And developing a readership takes a lot of time each day and week. So it’s not unusual for busy salespeople to worry that they’ll never really leverage the medium, tending instead to go for quick contributions in their Facebook updates. Yet there is opportunity in between the blog and the burst, providing ample opportunity to show off your knowledge, influence your contacts and develop new business. It’s called LinkedIn Answers, and it may just be the answer you need.
The social networking abuse by REALTORS reached a tipping point yesterday: It seems some virtual tour vendor has made it “quick and easy” to mass-post your tours across multiple networks at once. Oh, goody: REALTORS are about to have no more friends.
[Audio clip: view full post to listen] Listen to this radio interview by clicking the play button above. You can also click the podcast icon to listen in your default mp3 player. Matthew Ferrara spent the morning with Michael Saunders and Company recently, helping this market-leading firm leverage the latest sales, marketing and technology tools to reach for the future. A prominent member of Leading Real Estate Companies of the World and a four-decade market leader in Florida luxury real estate, Michael Saunders brought more than 400 agents, managers and staff together for a “Re-Invent Yourself” event that featured a special version of our Secrets of Social Networking to launch the day.
