
Increase your referrals with these six steps – updated for the social media-ready next generation of real estate.
Posted by: Matthew Ferrara •
on Friday, August 13, 2010 at 6:05 am
Filed under: Blog, Featured, REALTORS, Strategic Thinking, rssfeed
Tagged with: consumer, Consumers, Gen X, Gen Y, prospecting, Social Networking

It’s up to local real estate professionals to keep the American Dream alive. It’s a tough job, but they’re the best ones to do it. Here’s why.
Posted by: Matthew Ferrara •
on Tuesday, August 10, 2010 at 3:44 pm
Filed under: Blog, Featured, REALTORS, Strategic Thinking, rssfeed
Tagged with: agents, consumer, economics, Gen X, Gen Y, housing crisis, N.A.R., real estate the next generation, technology

Nowadays, you’d think there’s nothing more to do online than social networking. But don’t count out the power and potential of the Old Internet just yet!
Posted by: Matthew Ferrara •
on Thursday, July 29, 2010 at 10:17 am
Filed under: Blog, Featured, Next Generation, Opinion, REALTORS, Strategic Thinking, rssfeed
Tagged with: advertising, internet, listings, Marketing, Next Generation, prospecting, web

Saying a home is just a “little” overpriced is like saying you’re just a “little” pregnant. Sellers who do it should insist on the full benefit of overpricing. And it’s in their agent’s best interest to help.
Posted by: Matthew Ferrara •
on Friday, July 23, 2010 at 8:49 am
Filed under: Blog, Featured, REALTORS, Video Blogs, rssfeed
Tagged with: agents, brokers, buyers, Consumers, economics, listings, Management, standards of performance

If you think communicating with Gen X sellers and Gen Y buyers was tough, get ready for a whole new level of (neo)communication as the “next, next generation” and hope you don’t see CYA L8R, RLTR come across your cell phone.
Posted by: Matthew Ferrara •
on Tuesday, July 20, 2010 at 7:54 am
Filed under: Blog, Featured, Next Generation, REALTORS, Real Estate, rssfeed
Tagged with: consumer, Gen X, Gen Y, Marketing, Next Generation, real estate the next generation, social media, technology

Facts about REALTORS
Watch this video
Posted by: Learning Network •
Filed under: Blog, Featured, MattTV, REALTORS, Research, Videos, rssfeed
Tagged with: agents, Consumers, REALTORS, recruiting, research, Social Networking

With record low mortgage rates and record high affordability, it’s clearly not the economic fundamentals that are holding back buyers from the marketplace. Now it’s time for creative REALTORS to address the buyers’ sense of fear.
Posted by: Matthew Ferrara •
on Monday, July 19, 2010 at 7:33 am
Filed under: Blog, Featured, Management, Opinion, REALTORS, Sales, Strategic Thinking, Video Blogs, rssfeed
Tagged with: agents, consumer, economics, housing crisis, pricing, sellers, Strategic Thinking

This week Fannie Mae, the government agency we love to hate, announced it would punish borrowers who strategically default on mortgages on non-performing housing assets. Funny how they didn’t mention their request for another $8.4 billion in taxpayer money last month.
Posted by: Matthew Ferrara •
on Friday, June 25, 2010 at 8:16 am
Filed under: Blog, Featured, REALTORS, rssfeed
Tagged with: consumer, economics, government, housing crisis, leadership, N.A.R.

Tweet, text or type an email. Communicating is easier and faster than ever. Yet are there still certain times where it’s still best to meet in person or pick up the phone?
Posted by: Matthew Ferrara •
on Saturday, April 10, 2010 at 9:08 am
Filed under: Blog, Featured, Opinion, REALTORS, Real Estate, Sales, rssfeed
Tagged with: consumer, prospecting, Sales, Social Networking, Strategic Thinking, technology

Maximize the summer selling season with our ten simple conversation starters for home owners.
Posted by: Matthew Ferrara •
on Monday, April 5, 2010 at 9:25 am
Filed under: Blog, Featured, Opinion, REALTORS, Real Estate, Sales, The Market, rssfeed
Tagged with: agents, buyers, consumer, economics, housing crisis, listings, sellers

Matthew Ferrara offers a radical idea on leads management: Only assign new leads to agents who have a track record of turning prospects into closings. Imagine that!
Posted by: Matthew Ferrara •
on Monday, March 8, 2010 at 9:00 am
Filed under: Blog, Featured, Management, Marketing, REALTORS, Sales, Strategic Thinking, rssfeed
Tagged with: agents, brokers, leads, Management, Marketing, Real Estate, Sales, standards of performance, Strategic Thinking

What’s the point, after the novelty wears off, that makes social networking a viable channel to create new business? Just what is the outcome to be achieved with social networking for real estate professionals?
Posted by: Matthew Ferrara •
on Thursday, March 4, 2010 at 9:00 am
Filed under: Blog, Featured, Next Generation, Opinion, REALTORS, The Market, rssfeed
Tagged with: agents, consumer, Gen X, Gen Y, Social Networking

There are two basic reasons why companies fail: unwillingness to embrace the obvious changes of their day, and a smug rejection of customer feedback. At Barnes and Noble, you can get both.
Posted by: Matthew Ferrara •
on Tuesday, February 16, 2010 at 9:44 am
Filed under: Blog, Featured, Management, Next Generation, Opinion, REALTORS, Real Estate, Research, Strategic Thinking, Technology, The Market, rssfeed
Tagged with: consumer, Gen X, Gen Y, productivity, real estate the next generation, Sales, Strategic Thinking

On Screen – a new weekly “launch” of news, commentary, resources, bloggers and other information you can use to get your week started – from Matthew Ferrara & Company.
Posted by: Matthew Ferrara •
on Tuesday, February 9, 2010 at 9:17 am
Filed under: Blog, Featured, Management, N.A.R., Opinion, REALTORS, Real Estate, Research, Sales, Technology, The Market, rssfeed
Tagged with: consumer, economics, Management, Marketing, productivity, prospecting, Real Estate

Traditional housing reports lack useful data for the modern real estate consumer. What Gen X and Gen Y need to know in the future goes far beyond the traditional CMA.
Posted by: Matthew Ferrara •
on Monday, February 1, 2010 at 10:14 am
Filed under: Blog, Featured, Next Generation, Opinion, REALTORS, Strategic Thinking, The Market, rssfeed
Tagged with: buyers, consumer, economics, Gen X, Gen Y, MLS, real estate the next generation, research, standards of performance, Strategic Thinking