Thursday, September 2nd, 2010

Increase your referrals with these six steps – updated for the social media-ready next generation of real estate.

It’s up to local real estate professionals to keep the American Dream alive. It’s a tough job, but they’re the best ones to do it. Here’s why.

Nowadays, you’d think there’s nothing more to do online than social networking. But don’t count out the power and potential of the Old Internet just yet!

Saying a home is just a “little” overpriced is like saying you’re just a “little” pregnant. Sellers who do it should insist on the full benefit of overpricing. And it’s in their agent’s best interest to help.

If you think communicating with Gen X sellers and Gen Y buyers was tough, get ready for a whole new level of (neo)communication as the “next, next generation” and hope you don’t see CYA L8R, RLTR come across your cell phone.

Facts about REALTORS
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With record low mortgage rates and record high affordability, it’s clearly not the economic fundamentals that are holding back buyers from the marketplace. Now it’s time for creative REALTORS to address the buyers’ sense of fear.

This week Fannie Mae, the government agency we love to hate, announced it would punish borrowers who strategically default on mortgages on non-performing housing assets. Funny how they didn’t mention their request for another $8.4 billion in taxpayer money last month.

Tweet, text or type an email. Communicating is easier and faster than ever. Yet are there still certain times where it’s still best to meet in person or pick up the phone?

Maximize the summer selling season with our ten simple conversation starters for home owners.

Matthew Ferrara offers a radical idea on leads management: Only assign new leads to agents who have a track record of turning prospects into closings. Imagine that!

What’s the point, after the novelty wears off, that makes social networking a viable channel to create new business? Just what is the outcome to be achieved with social networking for real estate professionals?

There are two basic reasons why companies fail: unwillingness to embrace the obvious changes of their day, and a smug rejection of customer feedback. At Barnes and Noble, you can get both.

On Screen – a new weekly “launch” of news, commentary, resources, bloggers and other information you can use to get your week started – from Matthew Ferrara & Company.

Traditional housing reports lack useful data for the modern real estate consumer. What Gen X and Gen Y need to know in the future goes far beyond the traditional CMA.