Do you know what others are saying about you online? Here are three techniques to keep an eye on your business buzz in social media.
YouTube is the second largest search engine on the web, yet most REALTORS still haven’t figured out how tap into its traffic. Maybe that’s because their MLS listing sheets can’t play a video? Let’s change that.
Popular wisdom in the real estate industry says the reason homes don’t sell is because of their price. Maybe we should look at how the agent is marketing them to find the real problem.
Farmville has achieved the latest novelty in the Facebook era: the first “social media suicide.”
For a social network predicated on making friends, Facebook sure doesn’t know how to build trust amongst its users.
The iPad’s destiny isn’t how it will revive newspapers and magazines, but how it will finally kill off the real estate property listing sheet. Hopefully.
Here’s a case study on everything NOT to do when dealing with GEN X consumers in the modern era. Sorry, Lenovo: You’re fired.
Matthew Ferrara’s presentations on Generation Differences in Real Estate and Leads Management from Leading Real Estate Companies of the World 2010 Conference in Las Vegas.
There are two basic reasons why companies fail: unwillingness to embrace the obvious changes of their day, and a smug rejection of customer feedback. At Barnes and Noble, you can get both.
Facebook’s face lift confusion provides businesses a good lesson in how not to confuse your customers while building your brand.
On Screen – a new weekly “launch” of news, commentary, resources, bloggers and other information you can use to get your week started – from Matthew Ferrara & Company.
Are social network games just for fun – or powerful sales tools. Matthew Ferrara explores the Gen X / Gen Y sales potential of Farmville and other social media fun.
Riddle me this: How is it that the industries that charge the least for their products and services seem to have more more advanced technology than those that charge the most? Some time ago, we wrote that REALTORS might want to take a look at how gas stations were using technology to market ancillary products to their customers. Now a year later, my local real estate brokerages still don’t offer any interactive technology to their visitors in the waiting area, but my local veterinarian and shoe store does.
Download a copy of the latest survey of REALTORS by the Center for REALTOR Technology and you’re certain to be fascinated – startled, perhaps – at what’s happening on the Bat-belts of modern agents trying to make buying and selling homes a twenty-first century experience. While the report is no page-turner – in fact, it looks a bit like it was produced on a Commodore 64 with dot-matrix fonts – a few facts stand out, highlighting just how easy it should be for serious salespeople to scoop up market share in the months to come. And all they really need would be a Blackberry and a thousand bucks.
For many real estate brokers and agents, the hot technology today is social networking. Facebook, Linkedin and Twitter are the “new new thing” for making friends and influencing business. There’s probably no better tools for directly prospecting your marketplace – and maintaining your referral and repeat business base. But let’s not lose sight of the other pieces of the social networking-sphere, notably those technologies that we all take for granted, but may not be maximizing to drive web traffic and sell more homes. Long before there was social networking, there was social bookmarking, a system for recommending cool web content to your friends – and millions of others. The real estate industry should revisit these networks as free systems to drive web traffic without increasing their marketing budgets.
