Matthew Ferrara, Philosopher

All posts in NotEvergreen

Four opportunities smart companies are pursuing today.  Read more

I asked for a smarter mobile app, and Tempo delivers it.  Read more

Another corporate deaf ear in the social media era.  Read more

Why do companies like Comcast trade $80 for a customer for life?  Read more

How do good companies keep making bad decisions that seem so obvious?  Read more

Even a LEGO Super Star Destroyer demands video marketing!  Read more

It's not just how you attract new customers that matters. How you part with those you can't help is just as important. Here's why.  Read more

Tim Cook's firing of Scott Forstall last week heralds a new, darker era of management style at Apple. One we don't recommend anyone copy.  Read more

Matthew Ferrara explores how blind adherence to process and rules can stifle customer service, entrepreneurism and growth. VIDEO and PODCAST  Read more

What happens when you put Robert Shiller, Phil Angelides and a bankrupt San Bernardino government in the same room? The end of the American housing market, that's what.  Read more

The housing industry is showing some small but smart signs of improvement. But could these green shoots get mowed down before they can blossom? Here are four things to keep an eye on.  Read more

For five years, we've heard agents and managers say they were "waiting for the market to come back." Well, it has, but funny, it doesn't look anything like they expected. Now what?  Read more

Bloomberg Surveillance interviewed Jonathan Miller of Miller Samuel, Inc., last week. Too bad it was the Friday before Christmas, because Mr. Miller's message should have been heard by everyone interested in the housing market.  Read more

A New Year’s resolution is something that goes in one Year and out the other. Here are three ways to keep them around all year long.  Read more

During peak shopping seasons, many people roll out the trite claim that online vendors are hurting local vendors. Truth is, most Main Street vendors are doing a fine job of killing their business, all by themselves.  Read more