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It’s been at least a decade since real estate listings hit the web – plenty of time to try every trick to attract consumers. Unfortunately, some websites are still trying dinosaur ideas, scaring away the next generation real estate consumer.
Posted by: Learning Network •
on Thursday, August 5, 2010 at 11:27 am
Filed under: Blog, Featured, Next Generation, Strategic Thinking, rssfeed
Tagged with: advertising, Consumers, Gen X, Gen Y, internet, listings, MLS, Next Generation, real estate the next generation
Nowadays, you’d think there’s nothing more to do online than social networking. But don’t count out the power and potential of the Old Internet just yet!
Posted by: Matthew Ferrara •
on Thursday, July 29, 2010 at 10:17 am
Filed under: Blog, Featured, Next Generation, Opinion, REALTORS, Strategic Thinking, rssfeed
Tagged with: advertising, internet, listings, Marketing, Next Generation, prospecting, web
Catch up on the latest links, research, reports, videos and knowledge nuggets from Matthew Ferrara & Company with our OnScreen Summary.
Posted by: Matthew Ferrara •
on Wednesday, July 21, 2010 at 9:37 am
Filed under: Blog, Featured, Next Generation, Strategic Thinking, rssfeed
Tagged with: Consumers, internet, Management, research, Sales, technology
If you think communicating with Gen X sellers and Gen Y buyers was tough, get ready for a whole new level of (neo)communication as the “next, next generation” and hope you don’t see CYA L8R, RLTR come across your cell phone.
Posted by: Matthew Ferrara •
on Tuesday, July 20, 2010 at 7:54 am
Filed under: Blog, Featured, Next Generation, REALTORS, Real Estate, rssfeed
Tagged with: consumer, Gen X, Gen Y, Marketing, Next Generation, real estate the next generation, social media, technology
Conducting office meetings can be an expensive proposition. Follow these “do’s and don’ts” to make your office meetings really count.
Posted by: Matthew Ferrara •
on Monday, July 12, 2010 at 2:48 pm
Filed under: Blog, Featured, Next Generation, Sales, rssfeed
Tagged with: brokers, leadership, Management, Sales, standards of performance
Popular wisdom in the real estate industry says the reason homes don’t sell is because of their price. Maybe we should look at how the agent is marketing them to find the real problem.
Posted by: Matthew Ferrara •
on Tuesday, May 4, 2010 at 9:04 am
Filed under: Blog, Featured, Next Generation, Sales, Technology, The Market, Video Blogs, rssfeed
Tagged with: FSBO, Gen X
The iPad’s destiny isn’t how it will revive newspapers and magazines, but how it will finally kill off the real estate property listing sheet. Hopefully.
Posted by: Matthew Ferrara •
on Thursday, April 8, 2010 at 9:00 am
Filed under: Blog, Featured, Marketing, Next Generation, Opinion, Technology, rssfeed
Tagged with: advertising, consumer, internet, listings, Marketing, MLS, photos, real estate the next generation, technology
Here’s a case study on everything NOT to do when dealing with GEN X consumers in the modern era. Sorry, Lenovo: You’re fired.
Posted by: Matthew Ferrara •
on Wednesday, April 7, 2010 at 9:00 am
Filed under: Blog, Company, Featured, Next Generation, Opinion, Technology, rssfeed
Tagged with: consumer, Gen X, Management, standards of performance
The recession holds answers to the real estate industry’s troubles – if it’s willing to listen. Otherwise it might just find out who’s buried in Grant’s tomb.
Posted by: Matthew Ferrara •
on Friday, March 12, 2010 at 3:22 pm
Filed under: Blog, Featured, Management, Next Generation, Opinion, Strategic Thinking, rssfeed
Tagged with: baby boomers, brokers, economics, Gen X, Gen Y, Management, real estate the next generation, Strategic Thinking
What’s the point, after the novelty wears off, that makes social networking a viable channel to create new business? Just what is the outcome to be achieved with social networking for real estate professionals?
Posted by: Matthew Ferrara •
on Thursday, March 4, 2010 at 9:00 am
Filed under: Blog, Featured, Next Generation, Opinion, REALTORS, The Market, rssfeed
Tagged with: agents, consumer, Gen X, Gen Y, Social Networking
There are two basic reasons why companies fail: unwillingness to embrace the obvious changes of their day, and a smug rejection of customer feedback. At Barnes and Noble, you can get both.
Posted by: Matthew Ferrara •
on Tuesday, February 16, 2010 at 9:44 am
Filed under: Blog, Featured, Management, Next Generation, Opinion, REALTORS, Real Estate, Research, Strategic Thinking, Technology, The Market, rssfeed
Tagged with: consumer, Gen X, Gen Y, productivity, real estate the next generation, Sales, Strategic Thinking
Prospecting in social media is different than advertising. Here are five ideas about what to say to engage with consumers online.
Facebook’s face lift confusion provides businesses a good lesson in how not to confuse your customers while building your brand.
Posted by: Matthew Ferrara •
on Wednesday, February 10, 2010 at 9:00 am
Filed under: Blog, Featured, Marketing, Next Generation, Opinion, Technology, The Market, rssfeed
Tagged with: Gen X, Gen Y, media, MLS, real estate the next generation, Social Networking, strategic planning, technology
Traditional housing reports lack useful data for the modern real estate consumer. What Gen X and Gen Y need to know in the future goes far beyond the traditional CMA.
Posted by: Matthew Ferrara •
on Monday, February 1, 2010 at 10:14 am
Filed under: Blog, Featured, Next Generation, Opinion, REALTORS, Strategic Thinking, The Market, rssfeed
Tagged with: buyers, consumer, economics, Gen X, Gen Y, MLS, real estate the next generation, research, standards of performance, Strategic Thinking
Perhaps the Aflac spokesduck can teach real estate brokers how to avoid quacking-up by the time the housing market turns around.
Posted by: Matthew Ferrara •
on Monday, January 18, 2010 at 10:45 pm
Filed under: Featured, Management, Next Generation, Opinion, REALTORS, Sales, rssfeed
Tagged with: brokers, leadership, Management, real estate the next generation, recruiting, Strategic Thinking
