Matthew Ferrara, Philosopher

All posts in The Market

If you thought prospecting move-up buyers was hard, then you'll be amazed at why you should start prospecting your future first-time buyers before they're even out of high school.  Read more

Is there no limit to what federal and state governments will do to hurt the housing industry? After today's foreclosure settlement with banks, real estate professionals ought to be very, very worried.  Read more

Bloomberg Surveillance interviewed Jonathan Miller of Miller Samuel, Inc., last week. Too bad it was the Friday before Christmas, because Mr. Miller's message should have been heard by everyone interested in the housing market.  Read more

Some of us aren't surprised the $8,000 housing tax credits didn't work to increase demand, forestall foreclosures or create sustained prices stability. But the question now is: Does anybody care?  Read more

Each year we ring in the future by asking “should auld acquaintances be forgot?” Let’s make 2011 the year we forgot about the housing market boom. And got on with selling the market as it exists today.  Read more

For all the efforts to clear the U.S. housing market, the sheer scale of the real estate crash defies even the most aggressive approaches like short selling. What’s needed to get the country out from under a crushing debt crisis and inventory glut is an idea that’s been keeping markets healthy and wealthy for decades, Down Under.

YouTube is the second largest search engine on the web, yet most REALTORS still haven't figured out how tap into its traffic. Maybe that's because their MLS listing sheets can't play a video? Let's change that.  Read more

Will this summer turn out to be a bust, or the sale of the century? Smart REALTORS will decide.  Read more

Maximize the summer selling season with our ten simple conversation starters for home owners.  Read more

What’s the point, after the novelty wears off, that makes social networking a viable channel to create new business? Just what is the outcome to be achieved with social networking for real estate professionals?

There are two basic reasons why companies fail: unwillingness to embrace the obvious changes of their day, and a smug rejection of customer feedback. At Barnes and Noble, you can get both.  Read more

Prospecting in social media is different than advertising. Here are five ideas about what to say to engage with consumers online.  Read more

On Screen - a new weekly "launch" of news, commentary, resources, bloggers and other information you can use to get your week started - from Matthew Ferrara & Company.  Read more

Traditional housing reports lack useful data for the modern real estate consumer. What Gen X and Gen Y need to know in the future goes far beyond the traditional CMA.  Read more

In Part 1, we started the countdown towards May 1, the Day After. In Part 2, we offer ten suggestions for REALTORS to stay in business when the dust settles.  Read more