For all the efforts to clear the U.S. housing market, the sheer scale of the real estate crash defies even the most aggressive approaches like short selling. What’s needed to get the country out from under a crushing debt crisis and inventory glut is an idea that’s been keeping markets healthy and wealthy for decades, Down Under.
Posted by: Matthew Ferrara •
on Monday, May 24, 2010 at 2:43 am
Filed under: Blog, Featured, Opinion, Real Estate, Strategic Thinking, The Market, rssfeed
Tagged with: bailout, brokers, consumer, economics, housing crisis, MLS, productivity, real estate the next generation, Sales, Strategic Thinking
YouTube is the second largest search engine on the web, yet most REALTORS still haven’t figured out how tap into its traffic. Maybe that’s because their MLS listing sheets can’t play a video? Let’s change that.
Posted by: Matthew Ferrara •
on Tuesday, May 11, 2010 at 7:29 am
Filed under: Blog, Featured, Marketing, Opinion, Sales, Technology, The Market, rssfeed
Tagged with: advertising, Gen X, Gen Y, internet, listings, MLS, photos, youtube
Popular wisdom in the real estate industry says the reason homes don’t sell is because of their price. Maybe we should look at how the agent is marketing them to find the real problem.
Posted by: Matthew Ferrara •
on Tuesday, May 4, 2010 at 9:04 am
Filed under: Blog, Featured, Next Generation, Sales, Technology, The Market, Video Blogs, rssfeed
Tagged with: FSBO, Gen X
Will this summer turn out to be a bust, or the sale of the century? Smart REALTORS will decide.
Posted by: Matthew Ferrara •
on Monday, April 19, 2010 at 7:22 pm
Filed under: Blog, Featured, Opinion, Strategic Thinking, The Market, Video Blogs, rssfeed
Tagged with: agents, brokers, consumer, economics, Gen Y, housing crisis, Sales, Strategic Thinking
Maximize the summer selling season with our ten simple conversation starters for home owners.
Posted by: Matthew Ferrara •
on Monday, April 5, 2010 at 9:25 am
Filed under: Blog, Featured, Opinion, REALTORS, Real Estate, Sales, The Market, rssfeed
Tagged with: agents, buyers, consumer, economics, housing crisis, listings, sellers
Matthew Ferrara offers some contrarian answers to an “ask anything” session at a recent real estate conference.
Posted by: Matthew Ferrara •
on Friday, March 19, 2010 at 9:00 am
Filed under: Blog, Featured, Opinion, Strategic Thinking, The Market, rssfeed
Tagged with: agents, brokers, consumer, Gen X, Gen Y, leadership, Management, productivity, Real Estate, real estate the next generation, standards of performance, Strategic Thinking
With our sensors on full, we’ve scanned the real estate metaverse online to find some of the latest links to research, industry thinkers and opinion that can help you chart a course to success in 2010.
Posted by: Matthew Ferrara •
on Friday, March 5, 2010 at 10:00 am
Filed under: Blog, Featured, Research, Sales, The Market, rssfeed
Tagged with: consumer, economics, fannie mae, Gen X, Gen Y, housing crisis, research, technology
What’s the point, after the novelty wears off, that makes social networking a viable channel to create new business? Just what is the outcome to be achieved with social networking for real estate professionals?
Posted by: Matthew Ferrara •
on Thursday, March 4, 2010 at 9:00 am
Filed under: Blog, Featured, Next Generation, Opinion, REALTORS, The Market, rssfeed
Tagged with: agents, consumer, Gen X, Gen Y, Social Networking
There are two basic reasons why companies fail: unwillingness to embrace the obvious changes of their day, and a smug rejection of customer feedback. At Barnes and Noble, you can get both.
Posted by: Matthew Ferrara •
on Tuesday, February 16, 2010 at 9:44 am
Filed under: Blog, Featured, Management, Next Generation, Opinion, REALTORS, Real Estate, Research, Strategic Thinking, Technology, The Market, rssfeed
Tagged with: consumer, Gen X, Gen Y, productivity, real estate the next generation, Sales, Strategic Thinking
Prospecting in social media is different than advertising. Here are five ideas about what to say to engage with consumers online.
Facebook’s face lift confusion provides businesses a good lesson in how not to confuse your customers while building your brand.
Posted by: Matthew Ferrara •
on Wednesday, February 10, 2010 at 9:00 am
Filed under: Blog, Featured, Marketing, Next Generation, Opinion, Technology, The Market, rssfeed
Tagged with: Gen X, Gen Y, media, MLS, real estate the next generation, Social Networking, strategic planning, technology
On Screen – a new weekly “launch” of news, commentary, resources, bloggers and other information you can use to get your week started – from Matthew Ferrara & Company.
Posted by: Matthew Ferrara •
on Tuesday, February 9, 2010 at 9:17 am
Filed under: Blog, Featured, Management, N.A.R., Opinion, REALTORS, Real Estate, Research, Sales, Technology, The Market, rssfeed
Tagged with: consumer, economics, Management, Marketing, productivity, prospecting, Real Estate
Traditional housing reports lack useful data for the modern real estate consumer. What Gen X and Gen Y need to know in the future goes far beyond the traditional CMA.
Posted by: Matthew Ferrara •
on Monday, February 1, 2010 at 10:14 am
Filed under: Blog, Featured, Next Generation, Opinion, REALTORS, Strategic Thinking, The Market, rssfeed
Tagged with: buyers, consumer, economics, Gen X, Gen Y, MLS, real estate the next generation, research, standards of performance, Strategic Thinking
In Part 1, we started the countdown towards May 1, the Day After. In Part 2, we offer ten suggestions for REALTORS to stay in business when the dust settles.
Posted by: Matthew Ferrara •
on Friday, January 29, 2010 at 7:50 am
Filed under: Blog, Featured, N.A.R., Opinion, Strategic Thinking, The Market, rssfeed
Tagged with: bailout, brokers, consumer, economics, fannie mae, government, housing crisis, leadership, REALTORS, Sales
Real estate market got you down? REALTORS can learn the correct spells and incantations to keep the bad housing spirits away.
Posted by: Matthew Ferrara •
on Tuesday, January 26, 2010 at 11:01 pm
Filed under: Blog, Company, Featured, Opinion, REALTORS, The Market, rssfeed
Tagged with: agents, consumer, Just For Fun, N.A.R., Sales, Strategic Thinking
