Matthew Ferrara, Philosopher

All posts in Strategic Thinking

How three great phone calls reminded me that it's not just the latest apps that make for great social networking.  Read more

A photography walk through the laboratories of the Thomas Edison Museum in New Jersey yields some amazing lessons for today's innovators and entrepreneurs.  Read more

Matthew Ferrara takes 1900 people on a creative writing journey to improve their marketing by developing better stories about themselves and their products and services. VIDEO from a recent event in Las Vegas.  Read more

Service isn't something that works on every platform. It needs a special OS: People.  Read more

The right work isn't cheap, but it's a joy to share. Do good work, and the rest will happen.  Read more

How one Las Vegas Elvis impersonator is using social media to get raving fans all shook up, and grow his business.  Read more

How can you communicate your value proposition in a world awash with doublespeak and meaningless words today? Matthew Ferrara explores.  Read more

A visit to a diner reminds me that great execution remains the most attention-grabbing, competition-disrupting formula of all.  Read more

Stars at Sunset over the Colorado River
Why shooting for the stars is very much like shooting stars.  Read more

How leveraging unexpected moments can capture attention and create great outcomes with friends, family and clients.  Read more

Training and coaching and information are good starting points; but nothing motivates someone to take a risk like telling them you believe in them.  Read more

[VIDEO} Matthew Ferrara explores leadership that unlocks our potential and inspires others - and creates a powerful competitive asset.  Read more

What's the point of "branding" if there's nobody at your company listening for real-time customer experiences ready for impact?  Read more

How can you build a Renaissance Mindset for your life and career? Imagine if you started each day with "What if..."  Read more

Why this UPS video is one of my favorite examples of branding at its best.  Read more