Matthew Ferrara, Philosopher

All posts in Social Networking

The secret to making great online viral video is as easy as keeping your eye on the..... chicken.  Read more

When was the last time you sent flowers to someone who delivered great service? Facebook's new features make praise easier than ever.  Read more

Not everything has to be boiled down to 140 characters.  Read more

Ebay will roll out its new Pinterest-styled homepage soon, featuring a picture-oriented experience. Makes us wonder why more e-commerce sites aren't doing the same?  Read more

Why influence has nothing to do with numbers, volume and algorithms.  Read more

South American investment in U.S. real estate continues to drive growth in the U.S. and not just in Florida. Reaching these markets via social media is easier than ever, too!  Read more

Smart social marketers will use multiple channels at once, not just a serial pursuit of the hottest network of the day.  Read more

A recent attempt to find examples of good Facebook business page interactions highlighted a big problem: There aren't so many. Here's why.  Read more

If you run a Facebook page, getting more fans is a big priority. Here are seven ways to do it.  Read more

As the U.S. real estate market experiences a bounce, many of the dollars pushing the market higher come from Asia. Good thing consumers in the region are such strong social media users. Check out these stats!  Read more

As more companies adopt social media, especially Twitter, as a customer service tool, it’s more evident than ever that few have thought out exactly what they’d do when they hear a complaint in real time. Here are some examples.  Read more

If you only have a hammer, then everything looks like a nail. So it's not surprising that some people struggle to fit Pinterest into their sales and marketing strategy. Here are a few ideas.  Read more

It's not enough to think about the experience you're creating for customers online. It's equally important to manage the online world's impact on you. As much as you produce and contribute, you should likewise filter and prune what passes before your eyes.  Read more

Is Facebook a better advertising or prospecting platform? Find out in this sneak peek at Matthew Ferrara's latest Facebook 101 DVD.  Read more

Every week, salespeople ask whether they should have a "professional" Facebook page instead of a "personal" one. To which I can now reply: Can your professional page turn a silly elephant picture into thousands of dollars?  Read more