Tel: 800-253-2350 info@matthewferrara.com

Playing the Odds with Success

Don’t let lottery-thinking prevent you from doing the hard work of achievement. This morning I joined a quick social media chat about a very commonplace topic: Why do some salespeople still dismiss email inquiries? Yes, this problem still exists: and it’s...
Awesome Prospecting

Awesome Prospecting

Can you grow your business with one simple sentence? Yes, if that sentence is sincere. Contrary to popular belief, you don’t need a complex marketing template to talk customers into a sale. There’s no secret formula to mass-market your way to growth. Of...

Look into my Eyes, Not my Screen!

Tablets, smartphones and cloud computing, oh my! Five tips for better use of mobile tools when meeting with clients. When it comes to mobile technology, the numbers tell half the story. Apple sold over 25 million iPhones last year. IDC estimates 166,000,000 tablets...

How NOT to do a Sales Call

Great salespeople establish the need first, then propose the solution. Terrible salespeople just start talking. Here’s a call I just received today from a “voice-over-the-internet” phone company: Salesperson: Mr Ferrara, we’re calling to sell...