With record low mortgage rates and record high affordability, it’s clearly not the economic fundamentals that are holding back buyers from the marketplace. Now it’s time for creative REALTORS to address the buyers’ sense of fear.
Posted by: Matthew Ferrara •
on Monday, July 19, 2010 at 7:33 am
Filed under: Blog, Featured, Management, Opinion, REALTORS, Sales, Strategic Thinking, Video Blogs, rssfeed
Tagged with: agents, consumer, economics, housing crisis, pricing, sellers, Strategic Thinking
Conducting office meetings can be an expensive proposition. Follow these “do’s and don’ts” to make your office meetings really count.
Posted by: Matthew Ferrara •
on Monday, July 12, 2010 at 2:48 pm
Filed under: Blog, Featured, Next Generation, Sales, rssfeed
Tagged with: brokers, leadership, Management, Sales, standards of performance
YouTube is the second largest search engine on the web, yet most REALTORS still haven’t figured out how tap into its traffic. Maybe that’s because their MLS listing sheets can’t play a video? Let’s change that.
Posted by: Matthew Ferrara •
on Tuesday, May 11, 2010 at 7:29 am
Filed under: Blog, Featured, Marketing, Opinion, Sales, Technology, The Market, rssfeed
Tagged with: advertising, Gen X, Gen Y, internet, listings, MLS, photos, youtube
Popular wisdom in the real estate industry says the reason homes don’t sell is because of their price. Maybe we should look at how the agent is marketing them to find the real problem.
Posted by: Matthew Ferrara •
on Tuesday, May 4, 2010 at 9:04 am
Filed under: Blog, Featured, Next Generation, Sales, Technology, The Market, Video Blogs, rssfeed
Tagged with: FSBO, Gen X
Tweet, text or type an email. Communicating is easier and faster than ever. Yet are there still certain times where it’s still best to meet in person or pick up the phone?
Posted by: Matthew Ferrara •
on Saturday, April 10, 2010 at 9:08 am
Filed under: Blog, Featured, Opinion, REALTORS, Real Estate, Sales, rssfeed
Tagged with: consumer, prospecting, Sales, Social Networking, Strategic Thinking, technology
Maximize the summer selling season with our ten simple conversation starters for home owners.
Posted by: Matthew Ferrara •
on Monday, April 5, 2010 at 9:25 am
Filed under: Blog, Featured, Opinion, REALTORS, Real Estate, Sales, The Market, rssfeed
Tagged with: agents, buyers, consumer, economics, housing crisis, listings, sellers
Matthew Ferrara explains how real estate salespeople can grow their business every day by following the low-cost and sustainable Formula of Fives.
Posted by: Matthew Ferrara •
on Monday, March 22, 2010 at 7:54 am
Filed under: Blog, Featured, Marketing, Sales, Video Blogs, rssfeed
Tagged with: agents, productivity, prospecting, Sales, standards of performance
Matthew Ferrara’s presentations on Generation Differences in Real Estate and Leads Management from Leading Real Estate Companies of the World 2010 Conference in Las Vegas.
Matthew Ferrara offers a radical idea on leads management: Only assign new leads to agents who have a track record of turning prospects into closings. Imagine that!
Posted by: Matthew Ferrara •
on Monday, March 8, 2010 at 9:00 am
Filed under: Blog, Featured, Management, Marketing, REALTORS, Sales, Strategic Thinking, rssfeed
Tagged with: agents, brokers, leads, Management, Marketing, Real Estate, Sales, standards of performance, Strategic Thinking
With our sensors on full, we’ve scanned the real estate metaverse online to find some of the latest links to research, industry thinkers and opinion that can help you chart a course to success in 2010.
Posted by: Matthew Ferrara •
on Friday, March 5, 2010 at 10:00 am
Filed under: Blog, Featured, Research, Sales, The Market, rssfeed
Tagged with: consumer, economics, fannie mae, Gen X, Gen Y, housing crisis, research, technology
In a tough market, real estate companies need everyone to contribute their best efforts daily. Agents need to prospect, follow up on leads and ask for referrals. Marketing departments need to revamp websites, produce constant blog content and create company buzz on social networks. And what should managers do to contribute their best? Get out of their office!
Posted by: Matthew Ferrara •
on Monday, March 1, 2010 at 8:55 am
Filed under: Blog, Featured, Management, Opinion, Sales, rssfeed
Tagged with: agents, brokers, leadership, Management, managers, Sales, training
Prospecting in social media is different than advertising. Here are five ideas about what to say to engage with consumers online.
On Screen – a new weekly “launch” of news, commentary, resources, bloggers and other information you can use to get your week started – from Matthew Ferrara & Company.
Posted by: Matthew Ferrara •
on Tuesday, February 9, 2010 at 9:17 am
Filed under: Blog, Featured, Management, N.A.R., Opinion, REALTORS, Real Estate, Research, Sales, Technology, The Market, rssfeed
Tagged with: consumer, economics, Management, Marketing, productivity, prospecting, Real Estate
Perhaps the Aflac spokesduck can teach real estate brokers how to avoid quacking-up by the time the housing market turns around.
Posted by: Matthew Ferrara •
on Monday, January 18, 2010 at 10:45 pm
Filed under: Featured, Management, Next Generation, Opinion, REALTORS, Sales, rssfeed
Tagged with: brokers, leadership, Management, real estate the next generation, recruiting, Strategic Thinking
Matthew Ferrara offers ten ways to start focusing on what you can – and will – do this year to reach your success.
Posted by: Matthew Ferrara •
on Sunday, January 3, 2010 at 11:54 am
Filed under: Featured, Kiosk, Next Generation, Opinion, REALTORS, Real Estate, Sales, Strategic Thinking, The Market, rssfeed
Tagged with: agents, brokers, consumer, leadership, productivity, standards of performance, strategic planning
