Thursday, September 2nd, 2010

It would be helpful if the media and eggheads stopped talking about the national housing market. Just leave it to the REALTORS to talk to customers locally.

Fannie and Freddie committed the biggest taxpayer fraud in history. It’s time to put them away for good, and the head of their crime syndicate, HUD.

Home buyers need to get over the fact that they might lose some money. So what? They do it all the time.

Nowadays, you’d think there’s nothing more to do online than social networking. But don’t count out the power and potential of the Old Internet just yet!

With record low mortgage rates and record high affordability, it’s clearly not the economic fundamentals that are holding back buyers from the marketplace. Now it’s time for creative REALTORS to address the buyers’ sense of fear.

In an information economy, companies that don’t know what’s going on with their products, services and consumers look like a funny film comedy – just before the reel runs out.

After two years of evidence that mortgage modifications don’t work, either to keep people in their homes or stabilize home prices, here are a few reasons why REALTORS might consider encouraging strategic defaults instead.

The real estate industry’s message remains that housing is a good “investment.” The question is: to whom?

For all the efforts to clear the U.S. housing market, the sheer scale of the real estate crash defies even the most aggressive approaches like short selling. What’s needed to get the country out from under a crushing debt crisis and inventory glut is an idea that’s been keeping markets healthy and wealthy for decades, Down Under.

YouTube is the second largest search engine on the web, yet most REALTORS still haven’t figured out how tap into its traffic. Maybe that’s because their MLS listing sheets can’t play a video? Let’s change that.

Farmville has achieved the latest novelty in the Facebook era: the first “social media suicide.”

For a social network predicated on making friends, Facebook sure doesn’t know how to build trust amongst its users.

Will this summer turn out to be a bust, or the sale of the century? Smart REALTORS will decide.

Tweet, text or type an email. Communicating is easier and faster than ever. Yet are there still certain times where it’s still best to meet in person or pick up the phone?

The iPad’s destiny isn’t how it will revive newspapers and magazines, but how it will finally kill off the real estate property listing sheet. Hopefully.