
It would be helpful if the media and eggheads stopped talking about the national housing market. Just leave it to the REALTORS to talk to customers locally.
Posted by: Matthew Ferrara •
on Sunday, August 29, 2010 at 9:32 pm
Filed under: Blog, Featured, Opinion, Strategic Thinking, rssfeed
Tagged with: Consumers, economics, government, housing crisis, pricing

Fannie and Freddie committed the biggest taxpayer fraud in history. It’s time to put them away for good, and the head of their crime syndicate, HUD.

Home buyers need to get over the fact that they might lose some money. So what? They do it all the time.
Posted by: Matthew Ferrara •
on Tuesday, August 3, 2010 at 9:38 am
Filed under: Blog, Featured, Opinion, Strategic Thinking, Video Blogs, rssfeed
Tagged with: agents, buyers, consumer, Consumers, economics, housing crisis, Strategic Thinking

Nowadays, you’d think there’s nothing more to do online than social networking. But don’t count out the power and potential of the Old Internet just yet!
Posted by: Matthew Ferrara •
on Thursday, July 29, 2010 at 10:17 am
Filed under: Blog, Featured, Next Generation, Opinion, REALTORS, Strategic Thinking, rssfeed
Tagged with: advertising, internet, listings, Marketing, Next Generation, prospecting, web

With record low mortgage rates and record high affordability, it’s clearly not the economic fundamentals that are holding back buyers from the marketplace. Now it’s time for creative REALTORS to address the buyers’ sense of fear.
Posted by: Matthew Ferrara •
on Monday, July 19, 2010 at 7:33 am
Filed under: Blog, Featured, Management, Opinion, REALTORS, Sales, Strategic Thinking, Video Blogs, rssfeed
Tagged with: agents, consumer, economics, housing crisis, pricing, sellers, Strategic Thinking

In an information economy, companies that don’t know what’s going on with their products, services and consumers look like a funny film comedy – just before the reel runs out.
Posted by: Matthew Ferrara •
on Friday, July 16, 2010 at 10:23 am
Filed under: Blog, Featured, Management, Opinion, Video Blogs, rssfeed
Tagged with: agents, brokers, consumer, Consumers, Gen X, Gen Y, Management, technology

After two years of evidence that mortgage modifications don’t work, either to keep people in their homes or stabilize home prices, here are a few reasons why REALTORS might consider encouraging strategic defaults instead.
Posted by: Matthew Ferrara •
on Tuesday, July 6, 2010 at 9:50 am
Filed under: Blog, Featured, Opinion, rssfeed
Tagged with: consumer, Consumers, economics, government, housing crisis, pricing

The real estate industry’s message remains that housing is a good “investment.” The question is: to whom?
Posted by: Matthew Ferrara •
on Tuesday, June 22, 2010 at 8:28 am
Filed under: Blog, Featured, Opinion, Real Estate, rssfeed
Tagged with: consumer, economics, Gen X, Gen Y, housing crisis, real estate the next generation, Strategic Thinking

For all the efforts to clear the U.S. housing market, the sheer scale of the real estate crash defies even the most aggressive approaches like short selling. What’s needed to get the country out from under a crushing debt crisis and inventory glut is an idea that’s been keeping markets healthy and wealthy for decades, Down Under.
Posted by: Matthew Ferrara •
on Monday, May 24, 2010 at 2:43 am
Filed under: Blog, Featured, Opinion, Real Estate, Strategic Thinking, The Market, rssfeed
Tagged with: bailout, brokers, consumer, economics, housing crisis, MLS, productivity, real estate the next generation, Sales, Strategic Thinking

YouTube is the second largest search engine on the web, yet most REALTORS still haven’t figured out how tap into its traffic. Maybe that’s because their MLS listing sheets can’t play a video? Let’s change that.
Posted by: Matthew Ferrara •
on Tuesday, May 11, 2010 at 7:29 am
Filed under: Blog, Featured, Marketing, Opinion, Sales, Technology, The Market, rssfeed
Tagged with: advertising, Gen X, Gen Y, internet, listings, MLS, photos, youtube

Farmville has achieved the latest novelty in the Facebook era: the first “social media suicide.”
Posted by: Matthew Ferrara •
on Thursday, April 29, 2010 at 10:45 am
Filed under: Blog, Featured, Opinion, Strategic Thinking, Technology, rssfeed
Tagged with: consumer, Facebook, Gen X, Gen Y, internet, Social Networking, Strategic Thinking, technology

For a social network predicated on making friends, Facebook sure doesn’t know how to build trust amongst its users.

Will this summer turn out to be a bust, or the sale of the century? Smart REALTORS will decide.
Posted by: Matthew Ferrara •
on Monday, April 19, 2010 at 7:22 pm
Filed under: Blog, Featured, Opinion, Strategic Thinking, The Market, Video Blogs, rssfeed
Tagged with: agents, brokers, consumer, economics, Gen Y, housing crisis, Sales, Strategic Thinking

Tweet, text or type an email. Communicating is easier and faster than ever. Yet are there still certain times where it’s still best to meet in person or pick up the phone?
Posted by: Matthew Ferrara •
on Saturday, April 10, 2010 at 9:08 am
Filed under: Blog, Featured, Opinion, REALTORS, Real Estate, Sales, rssfeed
Tagged with: consumer, prospecting, Sales, Social Networking, Strategic Thinking, technology

The iPad’s destiny isn’t how it will revive newspapers and magazines, but how it will finally kill off the real estate property listing sheet. Hopefully.
Posted by: Matthew Ferrara •
on Thursday, April 8, 2010 at 9:00 am
Filed under: Blog, Featured, Marketing, Next Generation, Opinion, Technology, rssfeed
Tagged with: advertising, consumer, internet, listings, Marketing, MLS, photos, real estate the next generation, technology