Matthew Ferrara, Philosopher

All posts in Marketing

How can you communicate your value proposition in a world awash with doublespeak and meaningless words today? Matthew Ferrara explores.  Read more

The secret to making great online viral video is as easy as keeping your eye on the..... chicken.  Read more

Stop expecting social media - or any marketing - to make the sale. That's a person's job.  Read more

Watch Matthew Ferrara explain three tips on making your marketing videos better.  Read more

Can your app anticipate what I want to do next? It should.  Read more

Trust is the ultimate marketing tool.  Read more

How to make your pictures say a thousand words.  Read more

Even a LEGO Super Star Destroyer demands video marketing!  Read more

Ebay will roll out its new Pinterest-styled homepage soon, featuring a picture-oriented experience. Makes us wonder why more e-commerce sites aren't doing the same?  Read more

Can your brand make customers hide the evidence they were just talking to your competitor?  Read more

Lessons from St Peter's Cathedral in Vienna for today's marketing strategies.  Read more

Follow these ten tips for making your marketing videos even better!  Read more

If you only have a hammer, then everything looks like a nail. So it's not surprising that some people struggle to fit Pinterest into their sales and marketing strategy. Here are a few ideas.  Read more

If you don’t know exactly where your next customer will come from, you are in more trouble than you think. It’s not a matter of luck, timing or technology. Rather, it’s simple metrics and focus. And: It's entirely predictable.  Read more

Forget the fish-eye lens and the muzak. This video has set the bar so high for video marketing, the classic "room-by-room" virtual tour won't ever catch up. See it!  Read more