Matthew Ferrara, Philosopher

All posts in Company

For five years, we've heard agents and managers say they were "waiting for the market to come back." Well, it has, but funny, it doesn't look anything like they expected. Now what?  Read more

It's common to hear agents, reporters and consumers complain that the housing market is being hurt because "credit is too tight." They make it sound like banks are being stingy, when in fact, credit isn't something the banks provide at all. Here's why.  Read more

The classic real estate model asks each person to do everything. Agents must master dozens of skills. Managers must know those, plus management ones. The results are polarized. Maybe it's time to fix an organizational design flaw in the industry.  Read more

What does it take to be a great salesperson in the 21st century? Watch the video of the debate and then decide if you can resist using social media in your strategy for the future.  Read more

Today’s customers are too demanding to take “good enough” from trusted brands. Yet many companies release untested products and services on their customers every day – damaging more than just profits.  Read more

What's a better way to get new customers: Delight the ones who already know you, or throw more money at ad campaigns?  Read more

Matthew Ferrara explores how properly staging a home's unique value proposition can make your listings more competitive in a tough market.  Read more

Real estate market got you down? REALTORS can learn the correct spells and incantations to keep the bad housing spirits away.  Read more

During the holidays, most of us are taking some time to slow down, enjoy the season, and recharge the batteries. It’s been a tough year – and next year will likely prove just as tough. But while it’s important to enjoy the festivities and good cheer, don’t forget that January 2 will likely be the most important day of the next twelve months. For REALTORS especially.

Where do most people enjoy the holidays? At home, in their back yards, around their fireplaces. All of which real estate professionals play a part in making special for millions of people. Whether the sun is shining or the snow is falling, REALTORS help make the holidays a little better for families around the world.