A bounce in the housing market is great news, but don’t put innovation plans on hold just because it’s getting busy again!
Why the Economist is Wrong about REALTORS
The Economist thinks American consumers are cartel-ridden suckers when it comes to housing. Really?
Four Ways Salespeople Can Win on Price
Everybody loves a deal. But you’re most likely to compete – and win – on price if you focus on these four factors.
[VIDEO] Blog Post Summaries for April 2012
Need to catch up on our latest blog posts? This quick video summary gives you the highlights from our April 2012 entries. Enjoy!
Too Much Stuff Interferes with Success
Many businesses think their value proposition is to offer more stuff than the other guys. Often, this confuses customers, overwhelms employees and distracts salespeople. Does more stuff interfere with success?
Social Media Stats [VIDEO]
Here’s a quick mashup of recent data combining real estate consumers, social media and technology. Enjoy – and share!
Talk to Teens about College – and Housing – Before it’s Too Late
If you thought prospecting move-up buyers was hard, then you’ll be amazed at why you should start prospecting your future first-time buyers before they’re even out of high school.
[STATS] Consumers + Video = Sales
More research pours in showing just how much consumers love video when it comes to learning – and buying – products and services online. Just how much? Check out these stats!
Asian-Pacific Social Media Stats
As the U.S. real estate market experiences a bounce, many of the dollars pushing the market higher come from Asia. Good thing consumers in the region are such strong social media users. Check out these stats!
Is Your Social Media Customer Service Up to Date?
As more companies adopt social media, especially Twitter, as a customer service tool, it’s more evident than ever that few have thought out exactly what they’d do when they hear a complaint in real time. Here are some examples.
How Pinterest Challenges Our Social Media Thinking
If you only have a hammer, then everything looks like a nail. So it’s not surprising that some people struggle to fit Pinterest into their sales and marketing strategy. Here are a few ideas.
Housing Industry: Gen Y Happily Stays Home
Something much bigger than the recession is reshaping the housing industry. New data from Pew Research confirms our suspicions that the Echo Boom won’t be heard for at least another decade.
Not the Droids You’re Looking For
In a world obsessed with touch-screen smartphones, is there still room for those of us who think correcting touch-typos and sitting on airport floors to recharge batteries isn’t really all that cool? Here’s my take.
Grow your Business by Growing Yourself First
If you’re trying to grow your business, don’t just focus on more marketing and new tech tools. It’s important to grow yourself before your productivity can improve.
Who’s Raising the Bar for REALTORS? You’d Be Surprised!
All over the web, there are lots of discussions about “raising the bar” for real estate professionals. Funny thing is, the bar is already moving up fast, and you wouldn’t believe who’s responsible for it!
