Methuen, MA – May 4, 2010 – Matthew Ferrara & Co. today announced the release of their new “Secrets of Social Networking” Training Program designed to offer real estate companies a compelling and long-term social networking training solution.

The new package delivers a live, WebTV broadcast with Matthew Ferrara featuring his flagship presentation, “Secrets of Social Networking.” This popular program, often seen at major international real estate conferences, offers compelling strategies for driving business through Social Networking practices. The 90-minute program is complemented by a full video recording of the workshop, managers-only consultation and a series of nearly 30 training videos for continued “hands-on” training with the primary social networking channel, Facebook.

“As web-based and on-demand training becomes more attractive to organizations, we built the Secrets of Social Networking Training Program to deliver a 1-2 punch for educational events,” said Matthew Ferrara, President and CEO. “This workshop offers companies the opportunity to host a live, interactive event, but more importantly, provide a wealth of training videos to help agents and managers apply what they have learned – on demand – long after the event is over.”

During the WebTV broadcast session, agents will learn how to engage and build their sphere of influence through social media platforms. Attendees will also learn how to “listen” and identify signs for prospecting and understand how to build relationships with Gen X and Gen Y consumers. Companies will also learn how to complement the agents’ social networking efforts and exponentially expand the company’s brand into the agents’ networks.

After the workshop, companies can then prepare to apply the lessons from the session into practice. Matthew conducts a “managers-only” consulting call to help implement the session’s strategies and integrate the series of social networking training videos into a long-term training process.

“The program is a tremendous value for organizations and helps minimize the challenges with attendance and measurable results,” said Ferrara. “Our new WebTV service enables companies to host an event that agents in multiple locations can attend, watch repeatedly and then have step-by-step instructional videos to follow – at a price significantly lower than if we did it live and onsite.”

The Secrets of Social Networking Training Program is offered at $2,000.00.

For more information, contact Rick Calanni at 1-800-253-2350, ext 101.