» Prospecting Online
You will learn how to use the internet to do EASY prospecting using the internet. Rather than waiting for your website to "send" you leads, we will teach you to "find" leads yourself. By using proactive techniques to find potential buyers, prospect to For-Sale-by-Owners and network with other agents, you can transform your lead generation activities from "passive" to active using the internet.
» Developing a REAL Real Estate database
With Drip Marketing Campaigns: Learn how to create a simple but powerful database using software you probably already have, plus add a few new goodies. Eliminate monthly charges - and use industry-standard software to manage your database, calendar, tasks and direct email campaigns - plus automatically support remote users, network users and mobile devices like your Blackberry or PDA. Modern real estate is about data-management, information analysis, building customer relationships and analyzing direct marketing campaigns, and this section teaches you to do it with the latest Outlook and email marketing software on the market.
» Unlocking Listing Presentations
About 75% of agents say they "own" a laptop but less than 2% actually take them to their listing appointments. We will explore how to totally redesign your listing presentation with your laptop – using simple Power Point techniques, wireless internet access and a new presentation skills. We'll discuss how to use video and audio clips in your presentations, plus ways to deliver the presentation using a CDROM and even the INTERNET for truly "virtual" presentations.
» Open Houses mean Open for Business
In this section, we'll talk about ways to use the laptop at an open house that create "interactivity opportunities" with customers. Keep in mind that most of today's FIRST TIME buyers are under 30 years of age – so they LOVE to see technology everywhere. They actually EXPECT to have technology available – at the bookstore, at coffee shops, at the car dealership and most certainly when talking to a real estate professional. We will help you totally redesign your open house strategy to maximize the potential of every buyer who walks through the door.
» Make Web Commercials
Most agents think that putting their listings online is "enough" to market them. Less than 60% of properties online have more than 5 photos; and less than 25% have virtual tours. What this means is that most properties are very poorly marketed online. Our approach is totally different - and it takes advantage of the power of television to promote your listings. Using some FREE SOFTWARE, we will show you how to make a FULLY AUTOMATED multimedia commercial for your listings, with photos, special effects, voice narration, background music and more - in less than 10 minutes. Plus, you can use the commercials on CD’s, on your website, by email and even send them directly to cell phones!
» New Wireless Communication and Marketing Strategies
The future of direct marketing goes far beyond websites and email - and certainly beyond postcard mailings! We will teach you to use Instant Messaging, text and photo messaging directly from the web - and your cell phone! Wireless marketing means your message can get to any customer any time - no matter where they are. Whether you use text messaging to announce a new listing or Instant Messaging to host a virtual-open-house, new communications tools also mean new ways to create relationships and market yourself to a whole new generation of customers.
You will learn how to use the internet to do EASY prospecting using the internet. Rather than waiting for your website to "send" you leads, we will teach you to "find" leads yourself. By using proactive techniques to find potential buyers, prospect to For-Sale-by-Owners and network with other agents, you can transform your lead generation activities from "passive" to active using the internet.
» Developing a REAL Real Estate database
With Drip Marketing Campaigns: Learn how to create a simple but powerful database using software you probably already have, plus add a few new goodies. Eliminate monthly charges - and use industry-standard software to manage your database, calendar, tasks and direct email campaigns - plus automatically support remote users, network users and mobile devices like your Blackberry or PDA. Modern real estate is about data-management, information analysis, building customer relationships and analyzing direct marketing campaigns, and this section teaches you to do it with the latest Outlook and email marketing software on the market.
» Unlocking Listing Presentations
About 75% of agents say they "own" a laptop but less than 2% actually take them to their listing appointments. We will explore how to totally redesign your listing presentation with your laptop – using simple Power Point techniques, wireless internet access and a new presentation skills. We'll discuss how to use video and audio clips in your presentations, plus ways to deliver the presentation using a CDROM and even the INTERNET for truly "virtual" presentations.
» Open Houses mean Open for Business
In this section, we'll talk about ways to use the laptop at an open house that create "interactivity opportunities" with customers. Keep in mind that most of today's FIRST TIME buyers are under 30 years of age – so they LOVE to see technology everywhere. They actually EXPECT to have technology available – at the bookstore, at coffee shops, at the car dealership and most certainly when talking to a real estate professional. We will help you totally redesign your open house strategy to maximize the potential of every buyer who walks through the door.
» Make Web Commercials
Most agents think that putting their listings online is "enough" to market them. Less than 60% of properties online have more than 5 photos; and less than 25% have virtual tours. What this means is that most properties are very poorly marketed online. Our approach is totally different - and it takes advantage of the power of television to promote your listings. Using some FREE SOFTWARE, we will show you how to make a FULLY AUTOMATED multimedia commercial for your listings, with photos, special effects, voice narration, background music and more - in less than 10 minutes. Plus, you can use the commercials on CD’s, on your website, by email and even send them directly to cell phones!
» New Wireless Communication and Marketing Strategies
The future of direct marketing goes far beyond websites and email - and certainly beyond postcard mailings! We will teach you to use Instant Messaging, text and photo messaging directly from the web - and your cell phone! Wireless marketing means your message can get to any customer any time - no matter where they are. Whether you use text messaging to announce a new listing or Instant Messaging to host a virtual-open-house, new communications tools also mean new ways to create relationships and market yourself to a whole new generation of customers.
Call us today for Pricing and Options
Call: 800.253.2350 ext 259
Or Email: ddeveau@matthewferrara.com
Or Email: ddeveau@matthewferrara.com
