“Back to Basics isn’t good enough anymore. There are some long standing systems, tools and activities that are still useful. Unfortunately however, most of what we call the ‘basics’ are things that we (agents) didn’t ever like doing, didn’t work all that well and consumers hated. In this time of change, we Realtors must stay in step. Our consumer’s lives are different, THEY are different. We must alter the way we reach out to them, the way we present to them and the way we serve them. My mission is to lead agents into their new world.” – Rich Sands

There isn’t a time when Rich Sands doesn’t remember being in the teaching business. For fifteen years he brought out the best in high school students, for sixteen years he educated his Buyers and Sellers and for eight years he was the Director of Education at Coldwell Banker Residential Brokerage in Colorado. As a CRS and GRI instructor he is a master at preparing real estate professionals for the challenges of a fast moving, rapidly changing business environment.

In a world where real estate agents accept mediocrity and measure themselves against the average, Sands instills the ideas, skills and motivation agents need to become truly remarkable. Whether it’s mastering the listing or buyers, developing the best negotiating techniques, running a technologically relevant business, creating a “can’t fail” business or simply leading a more productive life Rich empowers sales people to become the absolute best they want to be.

Combining nearly 83,000 miles as a runner over a 42-year span with 20 years of coaching elite athletes, Rich delivers his unique perspective for real estate professionals. He believes top-producing REALTORS® and the world’s finest athletes share many traits, behaviors and attitudes. As a teacher, Sands motivates his students to take their businesses to the next level.

Some of Rich’s favorite courses to teach include:

• The One Buttock Presentation
  Looking to give the perfect presentation? The world has changed and it takes much more than a fancy binder and a bunch of pages to deliver an incredible presentation. This class will prepare you with every tool necessary to develop and demonstrate the greatest presentation possible: everything from the effect of your own self-esteem, to outstanding preparation, identifying Seller needs, designing the most relevant content, and delivery in the flow state.

• Negotiating MUSTS for the great agent
  Looking to create a significant difference between you and every other agent on the planet? Distinguish yourself through your ability to negotiate to help your client achieve their goals. To be effective, every agent needs a system for handling the negotiating process. This class will help develop your negotiating edge, become more persuasive and create the win/win.

• Price to Sell in Any Market
  If you want to survive in the real estate business you must develop the skills of proper pricing. There is a simple solution to listings that don’t sell – price. Learn to obtain and communicate statistics, conduct absorption rates, and explain the Market Analysis so that any Seller can make the best decision. Separate the marketing presentation from the pricing presentation and uncover the pivotal difference between having a property IN the market as opposed to ON the market.

• The Ultimate Technology Certification Course (UTC)
  Use the tools you already have to unleash your productivity with our specialist Certification for advanced technology success. A full-day of advanced technology strategies and techniques to help real estate salespeople grow their careers.

• The Secrets of Social Networking
  Discover how the modern customer uses social networking to explore real estate. Create a plan to tap into the “sphere of influence” marketing opportunities of social networks, generate referrals, new repeat customers and perhaps best of all – Customers for Life!

• Millennium Marketing
  Use the latest marketing technologies to find prospects, connect with your sphere of influence, create multimedia marketing and reach into the wireless world. Develop an active prospecting plan that uses the latest websites, interactive technologies and cutting-edge tools to revolutionize your marketing performance today.

• Millennium Tech Tools
  The ultimate gadget course, this program helps agents and brokers maintain their competitive advantages with the hottest hardware, software and marketing websites for real estate. Discover which of the coolest tech tools can help your company outperform the competition and capture customers with high-tech, high-touch results.