by Matthew Ferrara | Jun 24, 2013 | Blog, Opinion, rssfeed, Strategic Thinking
At what point does your social content become narcissism? Social media is a major transformation of interpersonal dynamics. It’s at once personal; professional; marketing; word of mouth; fun; newsy; all that; and a bag of chips. We’ve all seen the...
by Matthew Ferrara | Jun 20, 2013 | Blog, Featured, rssfeed, Sales
Don’t let lottery-thinking prevent you from doing the hard work of achievement. This morning I joined a quick social media chat about a very commonplace topic: Why do some salespeople still dismiss email inquiries? Yes, this problem still exists: and it’s...
by Matthew Ferrara | Jun 19, 2013 | Blog, Featured, rssfeed, Strategic Thinking
A week in a farmhouse outside Florence teaches two lessons. High atop an Italian mountain, I learned an axiom of growth: Resting is an activity. It’s something to be done, as powerful and useful to our growing as honing skills or new information. Second, I...
by Matthew Ferrara | Jun 4, 2013 | Blog, Featured, rssfeed, Strategic Thinking
Consumers have to trust you before they’ll believe you. The greatest challenge to organizations today isn’t consumer credit or offering the next-next-thing. The supply of both are actually quite plentiful. Certainly, they are necessary to revive economies...