Matthew Ferrara, Philosopher

Archive for July, 2012

Lessons from St Peter's Cathedral in Vienna for today's marketing strategies.  Read more

Smart social marketers will use multiple channels at once, not just a serial pursuit of the hottest network of the day.  Read more

Matthew Ferrara explores how blind adherence to process and rules can stifle customer service, entrepreneurism and growth. VIDEO and PODCAST  Read more

What if sales organizations learned to recruit sparingly? Matthew Ferrara takes a look at this from the real estate industry perspective.  Read more

How can managers help their entire sales team become more productive? Here are five tips that top producers tell us their managers used to help them improve their performance.  Read more

Guest blogger Steve Hammond shares a great technology-driven sales story.  Read more

Follow these ten tips for making your marketing videos even better!  Read more

So what's it going to be - iPads or Ouija boards for future REALTORS? Please, make this statue-burying nonsense stop!  Read more

What happens when you put Robert Shiller, Phil Angelides and a bankrupt San Bernardino government in the same room? The end of the American housing market, that's what.  Read more

Imagine you could get a copy of Warren Buffett's rolodex; who would you call first? Which makes us wonder: How much is your database worth?  Read more

Need new sales people? Lots of perfect candidates are all around you!  Read more

A lot of bricks and mortar stores are complaining about showrooming these days. But rather than get mad at customers, they might want to look in the mirror.  Read more