by Matthew Ferrara | Mar 30, 2012 | Blog, Featured, Opinion, rssfeed, Social Networking, Strategic Thinking
>As more companies adopt social media, especially Twitter, as a customer service tool, it’s more evident than ever that few have thought out exactly what they’d do when they hear a complaint in real time. Here are some examples. Our readers who may have attended our...
by Matthew Ferrara | Mar 28, 2012 | Blog, Featured, Marketing, rssfeed, Social Networking, Strategic Thinking
If you only have a hammer, then everything looks like a nail. So it’s not surprising that some people struggle to fit Pinterest into their sales and marketing strategy. Here are a few ideas. First, stop trying to fit every new technology into a singular use...
by Matthew Ferrara | Mar 27, 2012 | Blog, Featured, Opinion, rssfeed, Strategic Thinking
Something much bigger than the recession is reshaping the housing industry. New data from Pew Research confirms our suspicions that the Echo Boom won’t be heard for at least another decade. Our readers know we’ve been talking demographics for years. Peter...
by Matthew Ferrara | Mar 6, 2012 | Blog, Favorites, Featured, rssfeed, Sales, Strategic Thinking
If you’re trying to grow your business, don’t just focus on more marketing and new tech tools. It’s important to grow yourself before your productivity can improve. An irony of a technology dominated business landscape is that even an endless array...