Matthew Ferrara, Philosopher

Archive for March, 2012

As more companies adopt social media, especially Twitter, as a customer service tool, it’s more evident than ever that few have thought out exactly what they’d do when they hear a complaint in real time. Here are some examples.  Read more

If you only have a hammer, then everything looks like a nail. So it's not surprising that some people struggle to fit Pinterest into their sales and marketing strategy. Here are a few ideas.  Read more

Something much bigger than the recession is reshaping the housing industry. New data from Pew Research confirms our suspicions that the Echo Boom won't be heard for at least another decade.  Read more

If you're trying to grow your business, don't just focus on more marketing and new tech tools. It's important to grow yourself before your productivity can improve.  Read more