Matthew Ferrara, Philosopher

Archive for January, 2012

The housing industry is showing some small but smart signs of improvement. But could these green shoots get mowed down before they can blossom? Here are four things to keep an eye on.  Read more

We love companies that make bold moves. That's why the latest move by Semonin Realtors deserves a look by anyone in the housing industry that needs to move forward.  Read more

With all the fuss over publishing listings in every nook and cranny of the internet, we thought it might be helpful to ask: Just how far do people move, typically?  Read more

If you don’t know exactly where your next customer will come from, you are in more trouble than you think. It’s not a matter of luck, timing or technology. Rather, it’s simple metrics and focus. And: It's entirely predictable.  Read more

For five years, we've heard agents and managers say they were "waiting for the market to come back." Well, it has, but funny, it doesn't look anything like they expected. Now what?  Read more

We love to remind our clients of Peter Drucker's critical insight: Know the customer so well, that your products and services virtually sell themselves. So, here's are 33 things you need to know about them if you want to grow your business!  Read more

Traditionally, many real estate agents turned their noses up at the rental customer. Had they diversified instead, they might have been better prepared to take advantage of the growing market today. And tomorrow.