Matthew Ferrara, Philosopher

Archive for June, 2011

If you're still trying to beat the company down the street, you're wasting your time. Today's customers expect a higher standard of performance - one they've come to expect from the companies outside of your bubble.  Read more

Recently, news that people are leaving Facebook and un-friending dozens of friends has caused us to remember an important question still left unanswered : Will we ever become truly Borg? It started a few weeks ago when a British anthropologist Robin Dunbar suggested you couldn’t be “good” friends with more than 150 people.  Read more

The housing market is experiencing a transformation of generational proportions. If these five headlines tell us anything, housing will never be the same. Have the lessons of the bust been absorbed by the industry, especially, those brokers still pining for things to change back?  Read more

If you haven't put video in the center of your marketing strategy yet, this video will definitely motivate you. It's a perfect example of what happens when you try new ways to capture the consumer's attention. Enjoy!  Read more

Why do some people and companies consistently make changes while others keep doing what they've always done - right to the bitter end? Here are four common change-barriers that come from inside ourselves.  Read more

We're all tempted from time to time. But why do some people actually cross the line online?  Read more

Social media is challenging us to answer an important business question: What matters more - advertising or sales?  Read more