Matthew Ferrara, Philosopher

Archive for February, 2011

If sales is still a people business, built upon referrals, then it’s vital to befriend every client you can online. That’s how you’ll get to meet their friends. And the friends of their friends. And the….  Read more

If you’re looking for a company that pays no attention to social media other than to use it to “advertise their stuff” look no further than US Airways. Their strategy stinks.  Read more

To experience a high-tech social media strategy that’s incredibly high-touch, book a weekend at the Mandarin Oriental in Miami and see how it’s done perfectly.  Read more

Marketing departments spend all their time and money telling consumers how a company is unique in the marketplace, so why do managers recruit their competitors’ agents?  Read more