Matthew Ferrara, Philosopher

Archive for January, 2011

Social media marketing should drive traffic to your website, but some social nets are closed off from search engines. Could this be LinkedIn’s secret advantage over Facebook?  Read more

Here are ten quick ideas to help Associations leverage social media to engage their leadership, membership and the public.  Read more

Here's everything you need to know about using QR code technology to connect your offline marketing with your online resources.  Read more

Today’s customers are too demanding to take “good enough” from trusted brands. Yet many companies release untested products and services on their customers every day – damaging more than just profits.  Read more

There’s no better competitive strategy than eliminating “industry practices” that annoy consumers. Of course, you’ll have to be brave: The biggest complainers will likely be your competitors.  Read more

These days, it seems like a little snow shuts down everything. Even when predicted, a little bad weather now disrupts our lives. So what are you doing to do when bad times hit your business?  Read more

What's a better way to get new customers: Delight the ones who already know you, or throw more money at ad campaigns?  Read more

The first Baby Boomer officially hit 65 on January 1, 2011. Thereafter, 10,000 Boomers in the U.S. will turn 65 every day for the next 19 years. What will that mean for real estate?  Read more

Each year we ring in the future by asking “should auld acquaintances be forgot?” Let’s make 2011 the year we forgot about the housing market boom. And got on with selling the market as it exists today.  Read more