Matthew Ferrara, Philosopher

Archive for July, 2010

Nowadays, you'd think there's nothing more to do online than social networking. But don't count out the power and potential of the Old Internet just yet!  Read more

Saying a home is just a "little" overpriced is like saying you're just a "little" pregnant. Sellers who do it should insist on the full benefit of overpricing. And it's in their agent's best interest to help.  Read more

With record low mortgage rates and record high affordability, it’s clearly not the economic fundamentals that are holding back buyers from the marketplace. Now it’s time for creative REALTORS to address the buyers’ sense of fear.

Do you know what others are saying about you online? Here are three techniques to keep an eye on your business buzz in social media.  Read more

Conducting office meetings can be an expensive proposition. Follow these "do's and don'ts" to make your office meetings really count.  Read more

Bold - maybe crazy - ideas for selling inventory left-over (and over-priced) from the tax-credit era. Are real estate agents brave enough to consider them?  Read more