Matthew Ferrara, Philosopher

Archive for March, 2010

Here are ten simple phrases managers can work into their recruiting conversations with potential candidates. The agent's reaction to any one of them should instantly tell you if you have found the right person for the job.  Read more

Even giant companies like Lenovo might find they really don't understand how to satisfy the modern customer. What about your company?  Read more

Matthew Ferrara explains how real estate salespeople can grow their business every day by following the low-cost and sustainable Formula of Fives.  Read more

The recession holds answers to the real estate industry's troubles - if it's willing to listen. Otherwise it might just find out who's buried in Grant's tomb.  Read more

Matthew Ferrara offers a radical idea on leads management: Only assign new leads to agents who have a track record of turning prospects into closings. Imagine that!  Read more

What’s the point, after the novelty wears off, that makes social networking a viable channel to create new business? Just what is the outcome to be achieved with social networking for real estate professionals?