Matthew Ferrara, Philosopher
 

Archive for February, 2010

There are two basic reasons why companies fail: unwillingness to embrace the obvious changes of their day, and a smug rejection of customer feedback. At Barnes and Noble, you can get both.  Read more

Prospecting in social media is different than advertising. Here are five ideas about what to say to engage with consumers online.  Read more

On Screen - a new weekly "launch" of news, commentary, resources, bloggers and other information you can use to get your week started - from Matthew Ferrara & Company.  Read more

Traditional housing reports lack useful data for the modern real estate consumer. What Gen X and Gen Y need to know in the future goes far beyond the traditional CMA.  Read more