Matthew Ferrara, Philosopher

Archive for December, 2009

During the holidays, most of us are taking some time to slow down, enjoy the season, and recharge the batteries. It’s been a tough year – and next year will likely prove just as tough. But while it’s important to enjoy the festivities and good cheer, don’t forget that January 2 will likely be the most important day of the next twelve months. For REALTORS especially.

Where do most people enjoy the holidays? At home, in their back yards, around their fireplaces. All of which real estate professionals play a part in making special for millions of people. Whether the sun is shining or the snow is falling, REALTORS help make the holidays a little better for families around the world.

According to a new survey by NAR, by a factor of 4, most buyers think open houses are far more useless than they were just a year ago.  Read more

Are social network games just for fun - or powerful sales tools. Matthew Ferrara explores the Gen X / Gen Y sales potential of Farmville and other social media fun.  Read more