Matthew Ferrara, Philosopher
 

Archive for September, 2009

It has often been said that sales is a contact sport. If so, then every opportunity to work closely with consumers is a sales moment. Real estate sales professionals know that it’s all about relationships. So it’s important to never let a good sales moment go to waste. If you’re serious about a sales career, then selling means more than just showing up. And one place to start selling more is at the Open House.


Blogging is both art and tax. Good blogging means turning a steady flow of useful ideas into interesting content. Bloggers must be good writers. And developing a readership takes a lot of time each day and week. So it’s not unusual for busy salespeople to worry that they’ll never really leverage the medium, tending instead to go for quick contributions in their Facebook updates. Yet there is opportunity in between the blog and the burst, providing ample opportunity to show off your knowledge, influence your contacts and develop new business. It’s called LinkedIn Answers, and it may just be the  Read more


Contrary to popular belief, money does not grow on trees. Likewise, the billions of dollars being fire-hosed from Washington into the housing industry don’t just run off the printing press for free. Tax credits for first time buyers some mean more taxes from others. The most likely amongst the others? Current homeowners, of course.